York (Snacks) Consumer Insights

Who buys York (Snacks)?

A York (Snacks) consumer is generally median income, Caucasian, and older age. York (Snacks) consumers are more likely to purchase York (Snacks) during larger pantry stocking trips. Brands such as Kit Kat, Reese's Peanut Butter Cups, and Twix also tend to be purchased in the same trip. Sample consumer insights data below.

York (Snacks) Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.35
% of Basket $ (median)
4.5%
Total Basket $ (median)
$30.07

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

York (Snacks) Consumer Demographics

demographic
index
Female
99
Male
105
<24
74
25-34
76
35-44
98
45-54
124
55-64
130
65+
129
African American
68
Asian
32
Caucasian
114
Hispanic
52
demographic
index
Has Kids
98
No Kids
104
- $20k
93
$20k-40k
109
$40k-60k
95
$60k-80k
111
$80k-100k
83
$100k-125k
101
$125k +
102
No College
106
College
100
Adv. Degree
91

Understand York (Snacks) Consumer Behavior

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York (Snacks) Basket Affinity & Size

brand
basket affinity
Kit Kat 11.2x
Reese's Peanut Butter Cups 10.8x
Twix 6.2x
Snickers 5.5x
basket size
index
Urgent Need (1-2 Items)
17
Express Lane (3-10 Items)
88
Fill Up (11-20 Items)
151
Pantry Stocking (21+ Items)
280

Where is York (Snacks) Purchased?

channels
index
Dollar
242
Drug
213
Food
43
Gas & Convenience
69
Mass
144
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 1.5x
Armour 1.5x
Twizzlers 1.5x
Marlboro 1.5x

How Did They Pay?

method
index
Cash
115
Credit
93
Debit
99
Food Stamps
111

When is York (Snacks) Purchased?

day of week
Sun
17.8%
Mon
13.3%
Tue
12.3%
Wed
11.6%
Thu
12.8%
Fri
15.9%
Sat
16.2%
time of day
Morning
11.4%
Noon
16.5%
Afternoon
36.1%
Evening
29.2%
Late
6.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do York (Snacks) consumers purchase?

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Why do York (Snacks) consumers try new brands?

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Where do York (Snacks) consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the York (Snacks) Target Market

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Who actually buys York (Snacks)? Do these consumers match the intended target market of York (Snacks)?

Thought bubble

What motivates the target market to purchase York (Snacks)?

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What other target market should York (Snacks) look at?

venn diagram

Which other brands have a similar target market?

About Our York (Snacks) Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.