Young Pecan Consumer Insights

Who buys Young Pecan?

A Young Pecan consumer is generally very high income, Caucasian, and senior age. Young Pecan consumers are more likely to purchase Young Pecan during mid to large sized trips. Brands such as Taylor Farms, Generic Pma, and Planters also tend to be purchased in the same trip. Sample consumer insights data below.

Young Pecan Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$12.98
% of Basket $ (median)
11.7%
Total Basket $ (median)
$110.48

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Young Pecan Consumer Demographics

demographic
index
Female
97
Male
127
<24
83
25-34
62
35-44
72
45-54
128
55-64
248
65+
258
African American
102
Asian
93
Caucasian
102
Hispanic
100
demographic
index
Has Kids
76
No Kids
155
- $20k
86
$20k-40k
98
$40k-60k
104
$60k-80k
105
$80k-100k
91
$100k-125k
89
$125k +
120
No College
102
College
97
Adv. Degree
113

Understand Young Pecan Consumer Behavior

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Young Pecan Basket Affinity & Size

brand
basket affinity
Taylor Farms 42.8x
Generic Pma 18.7x
Planters 16.4x
Del Monte 16.1x
basket size
index
Urgent Need (1-2 Items)
13
Express Lane (3-10 Items)
88
Fill Up (11-20 Items)
225
Pantry Stocking (21+ Items)
198

Where is Young Pecan Purchased?

channels
index
Club
962
Drug
0
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Taylor Farms 2.1x
Farmers Market 1.6x
Generic Pma 1.6x
Cool Whip 1.5x

How Did They Pay?

method
index
Cash
66
Credit
138
Debit
88
Food Stamps
75

When is Young Pecan Purchased?

day of week
Sun
16.0%
Mon
11.3%
Tue
10.5%
Wed
11.9%
Thu
10.3%
Fri
20.5%
Sat
19.4%
time of day
Morning
12.0%
Noon
21.0%
Afternoon
45.2%
Evening
20.9%
Late
0.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Young Pecan consumers purchase?

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Why do Young Pecan consumers try new brands?

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Where do Young Pecan consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Young Pecan Target Market

Arrow and target

Who actually buys Young Pecan? Do these consumers match the intended target market of Young Pecan?

Thought bubble

What motivates the target market to purchase Young Pecan?

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What other target market should Young Pecan look at?

venn diagram

Which other brands have a similar target market?

About Our Young Pecan Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.