Yuban Consumer Insights

Who buys Yuban?

A Yuban consumer is generally lower income, Hispanic, and older age. Yuban consumers are more likely to purchase Yuban during larger pantry stocking trips. Brands such as Bar-S, Coffee-mate, and Kraft Singles also tend to be purchased in the same trip. See sample consumer insights data below.

Yuban Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$7.98
% of Basket $ (median)
10.9%
Total Basket $ (median)
$73.51

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Yuban Consumer Demographics

demographic
index
Female
101
Male
91
<24
95
25-34
99
35-44
73
45-54
110
55-64
199
65+
140
African American
17
Asian
114
Caucasian
93
Hispanic
167
demographic
index
Has Kids
86
No Kids
132
- $20k
130
$20k-40k
135
$40k-60k
111
$60k-80k
85
$80k-100k
85
$100k-125k
96
$125k +
57
No College
106
College
105
Adv. Degree
70

Understand Yuban Consumer Behavior

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Yuban Basket Affinity & Size

brand
basket affinity
Bar-S 9.3x
Coffee-mate 9.1x
Kraft Singles 6.8x
Red Baron 6.0x
basket size
index
Urgent Need (1-2 Items)
14
Express Lane (3-10 Items)
55
Fill Up (11-20 Items)
143
Pantry Stocking (21+ Items)
408

Where is Yuban Purchased?

channels
index
Club
98
Dollar
62
Drug
21
Food
100
Mass
117
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 2.1x
Bar-S 1.8x
Listerine 1.6x
Taylor Farms 1.6x

How Did They Pay?

method
index
Cash
147
Credit
60
Debit
107
Food Stamps
162

When is Yuban Purchased?

day of week
Sun
17.0%
Mon
12.7%
Tue
11.4%
Wed
11.2%
Thu
12.1%
Fri
18.1%
Sat
17.5%
time of day
Morning
15.9%
Noon
20.2%
Afternoon
35.2%
Evening
21.5%
Late
7.2%

About Our Yuban Consumer Insights

How do we know who buys Yuban? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Yuban consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.