Yuban Consumer Insights

Who buys Yuban?

A Yuban consumer is generally lower income, Hispanic, and older age. Yuban consumers are more likely to purchase Yuban during larger pantry stocking trips. Brands such as Bar-S, Coffee-mate, and Kraft Singles also tend to be purchased in the same trip. Sample consumer insights data below.

Yuban Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$7.98
% of Basket $ (median)
10.9%
Total Basket $ (median)
$73.51

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Yuban Consumer Demographics

demographic
index
Female
101
Male
91
<24
95
25-34
99
35-44
73
45-54
110
55-64
199
65+
140
African American
17
Asian
114
Caucasian
93
Hispanic
167
demographic
index
Has Kids
86
No Kids
132
- $20k
130
$20k-40k
135
$40k-60k
111
$60k-80k
85
$80k-100k
85
$100k-125k
96
$125k +
57
No College
106
College
105
Adv. Degree
70

Understand Yuban Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Yuban Basket Affinity & Size

brand
basket affinity
Bar-S 9.3x
Coffee-mate 9.1x
Kraft Singles 6.8x
Red Baron 6.0x
basket size
index
Urgent Need (1-2 Items)
14
Express Lane (3-10 Items)
55
Fill Up (11-20 Items)
143
Pantry Stocking (21+ Items)
408

Where is Yuban Purchased?

channels
index
Club
98
Dollar
62
Drug
21
Food
100
Mass
117
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 2.1x
Bar-S 1.8x
Listerine 1.6x
Taylor Farms 1.6x

How Did They Pay?

method
index
Cash
147
Credit
60
Debit
107
Food Stamps
162

When is Yuban Purchased?

day of week
Sun
17.0%
Mon
12.7%
Tue
11.4%
Wed
11.2%
Thu
12.1%
Fri
18.1%
Sat
17.5%
time of day
Morning
15.9%
Noon
20.2%
Afternoon
35.2%
Evening
21.5%
Late
7.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Yuban consumers purchase?

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Why do Yuban consumers try new brands?

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Where do Yuban consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Yuban Target Market

Arrow and target

Who actually buys Yuban? Do these consumers match the intended target market of Yuban?

Thought bubble

What motivates the target market to purchase Yuban?

magnifying glass

What other target market should Yuban look at?

venn diagram

Which other brands have a similar target market?

About Our Yuban Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.