Yucatan Consumer Insights

Who buys Yucatan?

A Yucatan consumer is generally very high income, Caucasian, and older age. Yucatan consumers are more likely to purchase Yucatan during larger pantry stocking trips. Brands such as Daisy's (Snacks), Old El Paso, and Sabra also tend to be purchased in the same trip. See sample consumer insights data below.

Yucatan Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.98
% of Basket $ (median)
6.4%
Total Basket $ (median)
$62.51

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Yucatan Consumer Demographics

demographic
index
Female
98
Male
119
<24
82
25-34
100
35-44
94
45-54
110
55-64
113
65+
97
African American
59
Asian
76
Caucasian
105
Hispanic
95
demographic
index
Has Kids
95
No Kids
111
- $20k
90
$20k-40k
99
$40k-60k
95
$60k-80k
89
$80k-100k
100
$100k-125k
112
$125k +
122
No College
74
College
102
Adv. Degree
122

Understand Yucatan Consumer Behavior

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Yucatan Basket Affinity & Size

brand
basket affinity
Daisy's (Snacks) 8.8x
Old El Paso 6.8x
Sabra 6.4x
Tostitos Scoops 6.2x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
49
Fill Up (11-20 Items)
159
Pantry Stocking (21+ Items)
419

Where is Yucatan Purchased?

channels
index
Club
236
Dollar
25
Drug
43
Food
96
Gas & Convenience
3
Mass
87
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Fresh Selections 1.8x
Sabra 1.7x
Taylor Farms 1.6x
Sunbeam 1.5x

How Did They Pay?

method
index
Cash
92
Credit
112
Debit
97
Food Stamps
89

When is Yucatan Purchased?

day of week
Sun
16.3%
Mon
13.0%
Tue
11.3%
Wed
13.1%
Thu
11.9%
Fri
15.5%
Sat
18.8%
time of day
Morning
12.4%
Noon
17.3%
Afternoon
35.0%
Evening
29.5%
Late
5.9%

Get More Yucatan Data

Contact us for the latest Yucatan consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Yucatan consumers switch to?

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Why do consumers stop buying Yucatan products?

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Which retailers do Yucatan shoppers prefer to shop at?

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What motivates consumers to try Yucatan products?

Research the Yucatan Target Market

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Who actually buys Yucatan? Do these consumers match the intended target market of Yucatan?

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What motivates the target market to purchase Yucatan?

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What other target market should Yucatan look at?

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Which other brands have a similar target market?

About Our Yucatan Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.