Yucatan Consumer Insights

Who buys Yucatan?

A Yucatan consumer is generally very high income, Caucasian, and older age. Yucatan consumers are more likely to purchase Yucatan during larger pantry stocking trips. Brands such as Daisy's (Snacks), Old El Paso, and Sabra also tend to be purchased in the same trip. Sample consumer insights data below.

Yucatan Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.98
% of Basket $ (median)
6.4%
Total Basket $ (median)
$62.51

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Yucatan Consumer Demographics

demographic
index
Female
98
Male
119
<24
82
25-34
100
35-44
94
45-54
110
55-64
113
65+
97
African American
59
Asian
76
Caucasian
105
Hispanic
95
demographic
index
Has Kids
95
No Kids
111
- $20k
90
$20k-40k
99
$40k-60k
95
$60k-80k
89
$80k-100k
100
$100k-125k
112
$125k +
122
No College
74
College
102
Adv. Degree
122

Understand Yucatan Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Yucatan Basket Affinity & Size

brand
basket affinity
Daisy's (Snacks) 8.8x
Old El Paso 6.8x
Sabra 6.4x
Tostitos Scoops 6.2x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
49
Fill Up (11-20 Items)
159
Pantry Stocking (21+ Items)
419

Where is Yucatan Purchased?

channels
index
Club
236
Dollar
25
Drug
43
Food
96
Gas & Convenience
3
Mass
87
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Fresh Selections 1.8x
Sabra 1.7x
Taylor Farms 1.6x
Sunbeam 1.5x

How Did They Pay?

method
index
Cash
92
Credit
112
Debit
97
Food Stamps
89

When is Yucatan Purchased?

day of week
Sun
16.3%
Mon
13.0%
Tue
11.3%
Wed
13.1%
Thu
11.9%
Fri
15.5%
Sat
18.8%
time of day
Morning
12.4%
Noon
17.3%
Afternoon
35.0%
Evening
29.5%
Late
5.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Yucatan consumers purchase?

check mark

Why do Yucatan consumers try new brands?

check mark

Where do Yucatan consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Yucatan Target Market

Arrow and target

Who actually buys Yucatan? Do these consumers match the intended target market of Yucatan?

Thought bubble

What motivates the target market to purchase Yucatan?

magnifying glass

What other target market should Yucatan look at?

venn diagram

Which other brands have a similar target market?

About Our Yucatan Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.