Yuengling Consumer Insights

Who buys Yuengling?

A Yuengling consumer is generally slightly lower income, Caucasian, and older age. Yuengling consumers are more likely to purchase Yuengling during larger pantry stocking trips. Brands such as Snyders Of Hanover, YoCrunch, and Tostitos Scoops also tend to be purchased in the same trip. Sample consumer insights data below.

Yuengling Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$9.99
% of Basket $ (median)
24.3%
Total Basket $ (median)
$41.12

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Yuengling Consumer Demographics

demographic
index
Female
94
Male
158
<24
87
25-34
103
35-44
89
45-54
92
55-64
165
65+
103
African American
54
Asian
47
Caucasian
106
Hispanic
73
demographic
index
Has Kids
85
No Kids
134
- $20k
67
$20k-40k
82
$40k-60k
128
$60k-80k
102
$80k-100k
113
$100k-125k
92
$125k +
92
No College
74
College
105
Adv. Degree
108

Understand Yuengling Consumer Behavior

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Yuengling Basket Affinity & Size

brand
basket affinity
Snyders Of Hanover 8.9x
YoCrunch 8.1x
Tostitos Scoops 8.0x
Bud Light 7.6x
basket size
index
Urgent Need (1-2 Items)
68
Express Lane (3-10 Items)
93
Fill Up (11-20 Items)
126
Pantry Stocking (21+ Items)
169

Where is Yuengling Purchased?

channels
index
Club
86
Dollar
13
Drug
43
Food
178
Gas & Convenience
294
Mass
51
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Utz 2.2x
Perdue 2.0x
Smart Balance 1.9x
Goya 1.8x

How Did They Pay?

method
index
Cash
86
Credit
117
Debit
101
Food Stamps
38

When is Yuengling Purchased?

day of week
Sun
13.5%
Mon
8.5%
Tue
9.1%
Wed
10.5%
Thu
12.4%
Fri
20.8%
Sat
25.2%
time of day
Morning
12.8%
Noon
14.4%
Afternoon
34.6%
Evening
31.0%
Late
7.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Yuengling consumers purchase?

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Why do Yuengling consumers try new brands?

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Where do Yuengling consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Yuengling Target Market

Arrow and target

Who actually buys Yuengling? Do these consumers match the intended target market of Yuengling?

Thought bubble

What motivates the target market to purchase Yuengling?

magnifying glass

What other target market should Yuengling look at?

venn diagram

Which other brands have a similar target market?

About Our Yuengling Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.