Yuengling Traditional Lager Consumer Insights

Who buys Yuengling Traditional Lager?

A Yuengling Traditional Lager consumer is generally slightly lower income, Caucasian, and older age. Yuengling Traditional Lager consumers are more likely to purchase Yuengling Traditional Lager during larger pantry stocking trips. Brands such as Bud Light, YoCrunch, and Arnold also tend to be purchased in the same trip. Sample consumer insights data below.

Yuengling Traditional Lager Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$10.59
% of Basket $ (median)
25.8%
Total Basket $ (median)
$41.08

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Yuengling Traditional Lager Consumer Demographics

demographic
index
Female
95
Male
152
<24
90
25-34
101
35-44
87
45-54
89
55-64
187
65+
110
African American
54
Asian
42
Caucasian
104
Hispanic
82
demographic
index
Has Kids
83
No Kids
139
- $20k
75
$20k-40k
79
$40k-60k
140
$60k-80k
98
$80k-100k
116
$100k-125k
84
$125k +
83
No College
70
College
107
Adv. Degree
103

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Yuengling Traditional Lager Basket Affinity & Size

brand
basket affinity
Bud Light 7.8x
YoCrunch 6.1x
Arnold 5.8x
Utz 5.7x
basket size
index
Urgent Need (1-2 Items)
63
Express Lane (3-10 Items)
90
Fill Up (11-20 Items)
131
Pantry Stocking (21+ Items)
187

Where is Yuengling Traditional Lager Purchased?

channels
index
Club
37
Dollar
16
Drug
41
Food
176
Gas & Convenience
263
Mass
65
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Perdue 1.9x
Goya 1.8x
Boars Head 1.8x
Arnold 1.8x

How Did They Pay?

method
index
Cash
86
Credit
114
Debit
104
Food Stamps
47

When is Yuengling Traditional Lager Purchased?

day of week
Sun
13.0%
Mon
8.8%
Tue
9.1%
Wed
10.1%
Thu
12.0%
Fri
21.5%
Sat
25.4%
time of day
Morning
13.9%
Noon
14.3%
Afternoon
33.9%
Evening
30.5%
Late
7.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Yuengling Traditional Lager consumers purchase?

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Why do Yuengling Traditional Lager consumers try new brands?

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Where do Yuengling Traditional Lager consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Yuengling Traditional Lager Target Market

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Who actually buys Yuengling Traditional Lager? Do these consumers match the intended target market of Yuengling Traditional Lager?

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What motivates the target market to purchase Yuengling Traditional Lager?

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What other target market should Yuengling Traditional Lager look at?

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Which other brands have a similar target market?

About Our Yuengling Traditional Lager Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.