Yummy Dino Buddies Consumer Insights

Who buys Yummy Dino Buddies? Yummy Dino Buddies consumers are generally higher income, Asian, and adolescent age. Yummy Dino Buddies consumers are more likely to purchase Yummy Dino Buddies during larger pantry stocking trips. Brands such as Taylor Farms, Yoplait Go-Gurt, and Oroweat also tend to be purchased in the same trip. Sample consumer insights data below.

Yummy Dino Buddies Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$10.98
% of Basket $ (median)
8.4%
Total Basket $ (median)
$131.00

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Yummy Dino Buddies Consumer Demographics

demographic
index
Female
101
Male
91
<24
129
25-34
111
35-44
125
45-54
68
55-64
35
65+
29
African American
66
Asian
177
Caucasian
86
Hispanic
170
demographic
index
Has Kids
128
No Kids
36
- $20k
85
$20k-40k
91
$40k-60k
83
$60k-80k
103
$80k-100k
109
$100k-125k
124
$125k +
110
No College
76
College
107
Adv. Degree
95

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Yummy Dino Buddies Basket Affinity & Size

brand
basket affinity
Taylor Farms 9.7x
Yoplait Go-Gurt 8.7x
Oroweat 7.6x
Dannon Danimals 7.5x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
54
Fill Up (11-20 Items)
210
Pantry Stocking (21+ Items)
347

Where is Yummy Dino Buddies Purchased?

channels
index
Club
603
Drug
0
Food
97
Gas & Convenience
2
Mass
10
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 1.9x
Yoplait Go-Gurt 1.8x
Taylor Farms 1.7x
Gerber Graduates 1.7x

How Did They Pay?

method
index
Cash
71
Credit
103
Debit
104
Food Stamps
188

When is Yummy Dino Buddies Purchased?

day of week
Sun
17.9%
Mon
13.6%
Tue
12.3%
Wed
11.6%
Thu
11.7%
Fri
14.4%
Sat
18.5%
time of day
Morning
13.1%
Noon
20.2%
Afternoon
38.6%
Evening
25.6%
Late
2.5%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Yummy Dino Buddies consumers purchase?

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Why do Yummy Dino Buddies consumers try new brands?

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Where do Yummy Dino Buddies consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Yummy Dino Buddies Target Market

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Who actually buys Yummy Dino Buddies? Do these consumers match the intended target market of Yummy Dino Buddies?

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What motivates the target market to purchase Yummy Dino Buddies?

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What other target market should Yummy Dino Buddies look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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