Zachary (Candy) Consumer Insights

Who buys Zachary (Candy)?

A Zachary (Candy) consumer is generally lower income, Caucasian, and senior age. Zachary (Candy) consumers are more likely to purchase Zachary (Candy) during larger pantry stocking trips. Brands such as Hershey's Kisses, Reese's, and Cadbury also tend to be purchased in the same trip. See sample consumer insights data below.

Zachary (Candy) Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.00
% of Basket $ (median)
3.4%
Total Basket $ (median)
$58.37

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Zachary (Candy) Consumer Demographics

demographic
index
Female
101
Male
93
<24
74
25-34
82
35-44
103
45-54
105
55-64
131
65+
143
African American
80
Asian
23
Caucasian
113
Hispanic
70
demographic
index
Has Kids
104
No Kids
92
- $20k
104
$20k-40k
135
$40k-60k
115
$60k-80k
103
$80k-100k
78
$100k-125k
82
$125k +
62
No College
139
College
97
Adv. Degree
68

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Zachary (Candy) Basket Affinity & Size

brand
basket affinity
Hershey's Kisses 13.8x
Reese's 11.9x
Cadbury 11.4x
Twix 8.6x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
59
Fill Up (11-20 Items)
176
Pantry Stocking (21+ Items)
367

Where is Zachary (Candy) Purchased?

channels
index
Dollar
445
Drug
7
Food
11
Gas & Convenience
11
Mass
191
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Armour 1.6x
Hostess 1.6x
Marlboro Gold Pack 1.6x
Blue Bonnet 1.6x

How Did They Pay?

method
index
Cash
112
Credit
83
Debit
105
Food Stamps
164

When is Zachary (Candy) Purchased?

day of week
Sun
12.7%
Mon
12.2%
Tue
11.5%
Wed
12.3%
Thu
13.5%
Fri
17.3%
Sat
20.4%
time of day
Morning
14.6%
Noon
18.8%
Afternoon
35.2%
Evening
24.4%
Late
7.0%

Get More Zachary (Candy) Data

Contact us for the latest Zachary (Candy) consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Zachary (Candy) consumers switch to?

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Why do consumers stop buying Zachary (Candy) products?

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Which retailers do Zachary (Candy) shoppers prefer to shop at?

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What motivates consumers to try Zachary (Candy) products?

Research the Zachary (Candy) Target Market

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Who actually buys Zachary (Candy)? Do these consumers match the intended target market of Zachary (Candy)?

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What motivates the target market to buy Zachary (Candy)?

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What other target market should Zachary (Candy) look at?

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Which other brands have a similar target market?

About Our Zachary (Candy) Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.