Zachary (Candy) Consumer Insights

Who buys Zachary (Candy)?

A Zachary (Candy) consumer is generally lower income, Caucasian, and senior age. Zachary (Candy) consumers are more likely to purchase Zachary (Candy) during larger pantry stocking trips. Brands such as Hershey's Kisses, Reese's, and Cadbury also tend to be purchased in the same trip. Sample consumer insights data below.

Zachary (Candy) Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.00
% of Basket $ (median)
3.4%
Total Basket $ (median)
$58.37

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Zachary (Candy) Consumer Demographics

demographic
index
Female
101
Male
93
<24
74
25-34
82
35-44
103
45-54
105
55-64
131
65+
143
African American
80
Asian
23
Caucasian
113
Hispanic
70
demographic
index
Has Kids
104
No Kids
92
- $20k
104
$20k-40k
135
$40k-60k
115
$60k-80k
103
$80k-100k
78
$100k-125k
82
$125k +
62
No College
139
College
97
Adv. Degree
68

Understand Zachary (Candy) Consumer Behavior

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Zachary (Candy) Basket Affinity & Size

brand
basket affinity
Hershey's Kisses 13.8x
Reese's 11.9x
Cadbury 11.4x
Twix 8.6x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
59
Fill Up (11-20 Items)
176
Pantry Stocking (21+ Items)
367

Where is Zachary (Candy) Purchased?

channels
index
Dollar
445
Drug
7
Food
11
Gas & Convenience
11
Mass
191
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Armour 1.6x
Hostess 1.6x
Marlboro Gold Pack 1.6x
Blue Bonnet 1.6x

How Did They Pay?

method
index
Cash
112
Credit
83
Debit
105
Food Stamps
164

When is Zachary (Candy) Purchased?

day of week
Sun
12.7%
Mon
12.2%
Tue
11.5%
Wed
12.3%
Thu
13.5%
Fri
17.3%
Sat
20.4%
time of day
Morning
14.6%
Noon
18.8%
Afternoon
35.2%
Evening
24.4%
Late
7.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Zachary (Candy) consumers purchase?

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Why do Zachary (Candy) consumers try new brands?

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Where do Zachary (Candy) consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Zachary (Candy) Target Market

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Who actually buys Zachary (Candy)? Do these consumers match the intended target market of Zachary (Candy)?

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What motivates the target market to purchase Zachary (Candy)?

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What other target market should Zachary (Candy) look at?

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Which other brands have a similar target market?

About Our Zachary (Candy) Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.