Zantac Consumer Insights

Who buys Zantac?

A Zantac consumer is generally very low income, Asian, and older age. Zantac consumers are more likely to purchase Zantac during larger pantry stocking trips. Brands such as Hefty, TRESemme, and Puffs also tend to be purchased in the same trip. See sample consumer insights data below.

Zantac Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$8.99
% of Basket $ (median)
32.5%
Total Basket $ (median)
$27.63

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Zantac Consumer Demographics

demographic
index
Female
99
Male
111
<24
88
25-34
112
35-44
88
45-54
96
55-64
135
65+
99
African American
87
Asian
128
Caucasian
95
Hispanic
94
demographic
index
Has Kids
86
No Kids
132
- $20k
170
$20k-40k
90
$40k-60k
100
$60k-80k
99
$80k-100k
89
$100k-125k
86
$125k +
96
No College
104
College
99
Adv. Degree
101

Understand Zantac Consumer Behavior

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Zantac Basket Affinity & Size

brand
basket affinity
Hefty 7.8x
TRESemme 6.5x
Puffs 6.0x
Listerine 5.5x
basket size
index
Urgent Need (1-2 Items)
50
Express Lane (3-10 Items)
91
Fill Up (11-20 Items)
130
Pantry Stocking (21+ Items)
216

Where is Zantac Purchased?

channels
index
Beauty
25
Club
89
Dollar
81
Drug
505
Food
56
Gas & Convenience
11
Mass
80
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Huggies 1.5x
Scott 1.5x
Marlboro Gold Pack 1.5x
Gold Peak 1.4x

How Did They Pay?

method
index
Cash
135
Credit
96
Debit
88
Food Stamps
34

When is Zantac Purchased?

day of week
Sun
15.5%
Mon
13.6%
Tue
13.3%
Wed
12.9%
Thu
13.6%
Fri
14.9%
Sat
16.2%
time of day
Morning
14.0%
Noon
17.9%
Afternoon
32.9%
Evening
27.8%
Late
7.3%

Get More Zantac Data

Contact us for the latest Zantac consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Zantac consumers switch to?

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Why do consumers stop buying Zantac products?

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Which retailers do Zantac shoppers prefer to shop at?

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What motivates consumers to try Zantac products?

Research the Zantac Target Market

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Who actually buys Zantac? Do these consumers match the intended target market of Zantac?

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What motivates the target market to buy Zantac?

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What other target market should Zantac look at?

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Which other brands have a similar target market?

About Our Zantac Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.