Zapps Consumer Insights

Who buys Zapps?

A Zapps consumer is generally lower income, African American, and older age. Zapps consumers are more likely to purchase Zapps during larger pantry stocking trips. Brands such as Fritos, Ruffles, and Frito-Lay also tend to be purchased in the same trip. See sample consumer insights data below.

Zapps Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.99
% of Basket $ (median)
5.7%
Total Basket $ (median)
$35.14

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Zapps Consumer Demographics

demographic
index
Female
100
Male
101
<24
131
25-34
101
35-44
89
45-54
104
55-64
144
65+
53
African American
346
Asian
109
Caucasian
95
Hispanic
45
demographic
index
Has Kids
94
No Kids
113
- $20k
77
$20k-40k
112
$40k-60k
104
$60k-80k
87
$80k-100k
105
$100k-125k
99
$125k +
106
No College
121
College
98
Adv. Degree
84

Understand Zapps Consumer Behavior

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Zapps Basket Affinity & Size

brand
basket affinity
Fritos 7.8x
Ruffles 7.6x
Frito-Lay 7.3x
Cheetos 6.5x
basket size
index
Urgent Need (1-2 Items)
14
Express Lane (3-10 Items)
79
Fill Up (11-20 Items)
162
Pantry Stocking (21+ Items)
302

Where is Zapps Purchased?

channels
index
Club
142
Dollar
171
Drug
18
Food
126
Gas & Convenience
236
Mass
76
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 2.5x
Borden 2.0x
Natures Own 1.8x
Armour 1.7x

How Did They Pay?

method
index
Cash
81
Credit
103
Debit
103
Food Stamps
150

When is Zapps Purchased?

day of week
Sun
16.9%
Mon
14.5%
Tue
12.1%
Wed
13.5%
Thu
11.8%
Fri
14.9%
Sat
16.4%
time of day
Morning
14.1%
Noon
20.0%
Afternoon
33.7%
Evening
26.0%
Late
6.2%

Get More Zapps Data

Contact us for the latest Zapps consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Zapps consumers switch to?

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Why do consumers stop buying Zapps products?

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Which retailers do Zapps shoppers prefer to shop at?

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What motivates consumers to try Zapps products?

Research the Zapps Target Market

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Who actually buys Zapps? Do these consumers match the intended target market of Zapps?

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What motivates the target market to purchase Zapps?

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What other target market should Zapps look at?

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Which other brands have a similar target market?

About Our Zapps Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.