Zarbee's Consumer Insights

Who buys Zarbee's?

A Zarbee's consumer is generally lower income, Asian, and young adult age. Zarbee's consumers are more likely to purchase Zarbee's during larger pantry stocking trips. Brands such as Gerber Graduates, Archer Farms, and Oral-B also tend to be purchased in the same trip. See sample consumer insights data below.

Zarbee's Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$7.99
% of Basket $ (median)
33.3%
Total Basket $ (median)
$24.03

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Zarbee's Consumer Demographics

demographic
index
Female
100
Male
103
<24
89
25-34
148
35-44
106
45-54
55
55-64
55
65+
19
African American
145
Asian
164
Caucasian
89
Hispanic
103
demographic
index
Has Kids
119
No Kids
58
- $20k
93
$20k-40k
120
$40k-60k
105
$60k-80k
107
$80k-100k
92
$100k-125k
91
$125k +
76
No College
82
College
103
Adv. Degree
109

Understand Zarbee's Consumer Behavior

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Zarbee's Basket Affinity & Size

brand
basket affinity
Gerber Graduates 13.5x
Archer Farms 10.4x
Oral-B 7.8x
Neutrogena 7.2x
basket size
index
Urgent Need (1-2 Items)
61
Express Lane (3-10 Items)
102
Fill Up (11-20 Items)
113
Pantry Stocking (21+ Items)
169

Where is Zarbee's Purchased?

channels
index
Dollar
1
Drug
723
Food
15
Mass
102
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 2.0x
Huggies 1.9x
Horizon Organic 1.7x
Gerber 1.6x

How Did They Pay?

method
index
Cash
114
Credit
96
Debit
95
Food Stamps
25

When is Zarbee's Purchased?

day of week
Sun
14.3%
Mon
12.5%
Tue
13.6%
Wed
11.5%
Thu
13.0%
Fri
17.3%
Sat
17.7%
time of day
Morning
15.9%
Noon
16.2%
Afternoon
32.2%
Evening
28.5%
Late
7.2%

Get More Zarbee's Data

Contact us for the latest Zarbee's consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Zarbee's consumers switch to?

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Why do consumers stop buying Zarbee's products?

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Which retailers do Zarbee's shoppers prefer to shop at?

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What motivates consumers to try Zarbee's products?

Research the Zarbee's Target Market

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Who actually buys Zarbee's? Do these consumers match the intended target market of Zarbee's?

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What motivates the target market to purchase Zarbee's?

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What other target market should Zarbee's look at?

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Which other brands have a similar target market?

About Our Zarbee's Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.