Zatarain's Consumer Insights

Who buys Zatarain's?

A Zatarain's consumer is generally very low income, African American, and older age. Zatarain's consumers are more likely to purchase Zatarain's during larger pantry stocking trips. Brands such as Ro-Tel, Hillshire Farm, and Old El Paso also tend to be purchased in the same trip. See sample consumer insights data below.

Zatarain's Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.49
% of Basket $ (median)
3.7%
Total Basket $ (median)
$67.55

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Zatarain's Consumer Demographics

demographic
index
Female
99
Male
110
<24
90
25-34
103
35-44
98
45-54
102
55-64
103
65+
99
African American
341
Asian
60
Caucasian
97
Hispanic
55
demographic
index
Has Kids
97
No Kids
107
- $20k
109
$20k-40k
107
$40k-60k
106
$60k-80k
104
$80k-100k
95
$100k-125k
102
$125k +
72
No College
108
College
100
Adv. Degree
91

Understand Zatarain's Consumer Behavior

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Zatarain's Basket Affinity & Size

brand
basket affinity
Ro-Tel 5.8x
Hillshire Farm 5.6x
Old El Paso 5.0x
Maruchan Ramen 4.2x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
37
Fill Up (11-20 Items)
136
Pantry Stocking (21+ Items)
496

Where is Zatarain's Purchased?

channels
index
Club
105
Dollar
34
Drug
8
Food
131
Gas & Convenience
8
Mass
95
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 1.5x
Ro-Tel 1.5x
Sunbeam 1.4x
Armour 1.4x

How Did They Pay?

method
index
Cash
91
Credit
87
Debit
107
Food Stamps
198

When is Zatarain's Purchased?

day of week
Sun
19.1%
Mon
13.4%
Tue
12.1%
Wed
11.9%
Thu
11.7%
Fri
14.3%
Sat
17.4%
time of day
Morning
14.2%
Noon
17.4%
Afternoon
35.1%
Evening
27.6%
Late
5.7%

About Our Zatarain's Consumer Insights

How do we know who buys Zatarain's? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Zatarain's consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.