Zatarain's Consumer Insights

Who buys Zatarain's?

A Zatarain's consumer is generally very low income, African American, and older age. Zatarain's consumers are more likely to purchase Zatarain's during larger pantry stocking trips. Brands such as Ro-Tel, Hillshire Farm, and Old El Paso also tend to be purchased in the same trip. Sample consumer insights data below.

Zatarain's Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.49
% of Basket $ (median)
3.7%
Total Basket $ (median)
$67.55

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Zatarain's Consumer Demographics

demographic
index
Female
99
Male
110
<24
90
25-34
103
35-44
98
45-54
102
55-64
103
65+
99
African American
341
Asian
60
Caucasian
97
Hispanic
55
demographic
index
Has Kids
97
No Kids
107
- $20k
109
$20k-40k
107
$40k-60k
106
$60k-80k
104
$80k-100k
95
$100k-125k
102
$125k +
72
No College
108
College
100
Adv. Degree
91

Understand Zatarain's Consumer Behavior

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Zatarain's Basket Affinity & Size

brand
basket affinity
Ro-Tel 5.8x
Hillshire Farm 5.6x
Old El Paso 5.0x
Maruchan Ramen 4.2x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
37
Fill Up (11-20 Items)
136
Pantry Stocking (21+ Items)
496

Where is Zatarain's Purchased?

channels
index
Club
105
Dollar
34
Drug
8
Food
131
Gas & Convenience
8
Mass
95
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 1.5x
Ro-Tel 1.5x
Sunbeam 1.4x
Armour 1.4x

How Did They Pay?

method
index
Cash
91
Credit
87
Debit
107
Food Stamps
198

When is Zatarain's Purchased?

day of week
Sun
19.1%
Mon
13.4%
Tue
12.1%
Wed
11.9%
Thu
11.7%
Fri
14.3%
Sat
17.4%
time of day
Morning
14.2%
Noon
17.4%
Afternoon
35.1%
Evening
27.6%
Late
5.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Zatarain's consumers purchase?

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Why do Zatarain's consumers try new brands?

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Where do Zatarain's consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Zatarain's Target Market

Arrow and target

Who actually buys Zatarain's? Do these consumers match the intended target market of Zatarain's?

Thought bubble

What motivates the target market to purchase Zatarain's?

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What other target market should Zatarain's look at?

venn diagram

Which other brands have a similar target market?

About Our Zatarain's Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.