Zeigler's Sausages Consumer Insights

Who buys Zeigler's Sausages?

A Zeigler's Sausages consumer is generally very low income, African American, and senior age. Zeigler's Sausages consumers are more likely to purchase Zeigler's Sausages during larger pantry stocking trips. Brands such as Sunbeam, Sunny Meadow, and Armour also tend to be purchased in the same trip. Sample consumer insights data below.

Zeigler's Sausages Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.79
% of Basket $ (median)
4.7%
Total Basket $ (median)
$59.28

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Zeigler's Sausages Consumer Demographics

demographic
index
Female
101
Male
87
<24
75
25-34
92
35-44
96
45-54
106
55-64
107
65+
200
African American
259
Asian
42
Caucasian
108
Hispanic
15
demographic
index
Has Kids
94
No Kids
114
- $20k
133
$20k-40k
103
$40k-60k
103
$60k-80k
84
$80k-100k
117
$100k-125k
84
$125k +
91
No College
122
College
94
Adv. Degree
104

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Zeigler's Sausages Basket Affinity & Size

brand
basket affinity
Sunbeam 17.9x
Sunny Meadow 7.7x
Armour 6.2x
Kraft Singles 5.8x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
50
Fill Up (11-20 Items)
155
Pantry Stocking (21+ Items)
422

Where is Zeigler's Sausages Purchased?

channels
index
Beauty
13
Club
8
Dollar
2
Drug
46
Food
185
Gas & Convenience
82
Mass
71
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Domino 2.1x
Sunny Meadow 2.0x
Maxwell House 1.9x
Perdue 1.8x

How Did They Pay?

method
index
Cash
165
Credit
61
Debit
94
Food Stamps
198

When is Zeigler's Sausages Purchased?

day of week
Sun
16.9%
Mon
11.5%
Tue
12.9%
Wed
10.7%
Thu
13.5%
Fri
15.0%
Sat
19.4%
time of day
Morning
14.0%
Noon
17.9%
Afternoon
35.3%
Evening
25.5%
Late
7.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Zeigler's Sausages consumers purchase?

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Why do Zeigler's Sausages consumers try new brands?

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Where do Zeigler's Sausages consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Zeigler's Sausages Target Market

Arrow and target

Who actually buys Zeigler's Sausages? Do these consumers match the intended target market of Zeigler's Sausages?

Thought bubble

What motivates the target market to purchase Zeigler's Sausages?

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What other target market should Zeigler's Sausages look at?

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Which other brands have a similar target market?

About Our Zeigler's Sausages Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.