Zero Consumer Insights

Who buys Zero?

A Zero consumer is generally lower income, African American, and senior age. Zero consumers are more likely to purchase Zero during larger pantry stocking trips. Brands such as Snickers, Reese's Peanut Butter Cups, and Kit Kat also tend to be purchased in the same trip. See sample consumer insights data below.

Zero Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.28
% of Basket $ (median)
4.3%
Total Basket $ (median)
$29.96

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Zero Consumer Demographics

demographic
index
Female
103
Male
71
<24
67
25-34
68
35-44
74
45-54
90
55-64
116
65+
897
African American
119
Asian
27
Caucasian
111
Hispanic
67
demographic
index
Has Kids
99
No Kids
101
- $20k
116
$20k-40k
254
$40k-60k
81
$60k-80k
71
$80k-100k
60
$100k-125k
48
$125k +
46
No College
111
College
103
Adv. Degree
70

Understand Zero Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Zero Basket Affinity & Size

brand
basket affinity
Snickers 10.8x
Reese's Peanut Butter Cups 9.0x
Kit Kat 8.4x
Twix 7.2x
basket size
index
Urgent Need (1-2 Items)
16
Express Lane (3-10 Items)
87
Fill Up (11-20 Items)
160
Pantry Stocking (21+ Items)
273

Where is Zero Purchased?

channels
index
Club
122
Dollar
434
Drug
35
Food
85
Gas & Convenience
14
Mass
105
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 2.1x
Sunbeam 1.9x
Armour 1.9x
Sunny Meadow 1.8x

How Did They Pay?

method
index
Cash
121
Credit
71
Debit
119
Food Stamps
97

When is Zero Purchased?

day of week
Sun
18.3%
Mon
15.7%
Tue
13.9%
Wed
12.4%
Thu
11.6%
Fri
12.4%
Sat
15.8%
time of day
Morning
26.5%
Noon
17.5%
Afternoon
29.6%
Evening
21.8%
Late
4.7%

Get More Zero Data

Contact us for the latest Zero consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Zero consumers switch to?

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Why do consumers stop buying Zero products?

Store front

Which retailers do Zero shoppers prefer to shop at?

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What motivates consumers to try Zero products?

Research the Zero Target Market

Arrow and target

Who actually buys Zero? Do these consumers match the intended target market of Zero?

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What motivates the target market to buy Zero?

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What other target market should Zero look at?

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Which other brands have a similar target market?

About Our Zero Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.