Zest Consumer Insights

Who buys Zest?

A Zest consumer is generally very low income, African American, and older age. Zest consumers are more likely to purchase Zest during larger pantry stocking trips. Brands such as Gain, Suave, and Secret also tend to be purchased in the same trip. See sample consumer insights data below.

Zest Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.98
% of Basket $ (median)
6.6%
Total Basket $ (median)
$45.27

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Zest Consumer Demographics

demographic
index
Female
100
Male
99
<24
97
25-34
92
35-44
102
45-54
102
55-64
122
65+
81
African American
242
Asian
65
Caucasian
92
Hispanic
129
demographic
index
Has Kids
98
No Kids
105
- $20k
125
$20k-40k
120
$40k-60k
108
$60k-80k
105
$80k-100k
92
$100k-125k
83
$125k +
60
No College
127
College
97
Adv. Degree
84

Understand Zest Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Zest Basket Affinity & Size

brand
basket affinity
Gain 6.3x
Suave 6.2x
Secret 5.9x
Angel Soft 5.4x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
66
Fill Up (11-20 Items)
160
Pantry Stocking (21+ Items)
346

Where is Zest Purchased?

channels
index
Beauty
9
Club
19
Dollar
856
Drug
57
Food
76
Gas & Convenience
6
Mass
115
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Blue Bonnet 1.6x
Sunbeam 1.5x
Gain 1.5x
Angel Soft 1.4x

How Did They Pay?

method
index
Cash
134
Credit
90
Debit
97
Food Stamps
75

When is Zest Purchased?

day of week
Sun
16.8%
Mon
12.2%
Tue
11.9%
Wed
12.5%
Thu
12.2%
Fri
15.6%
Sat
18.8%
time of day
Morning
15.4%
Noon
17.0%
Afternoon
33.8%
Evening
26.3%
Late
7.5%

About Our Zest Consumer Insights

How do we know who buys Zest? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Zest consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.