Zevia Consumer Insights

Who buys Zevia?

A Zevia consumer is generally higher income, Caucasian, and senior age. Zevia consumers are more likely to purchase Zevia during larger pantry stocking trips. Brands such as Gerber Graduates, Fresh Selections, and Chobani also tend to be purchased in the same trip. See sample consumer insights data below.

Zevia Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$4.99
% of Basket $ (median)
12.2%
Total Basket $ (median)
$40.86

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Zevia Consumer Demographics

demographic
index
Female
101
Male
94
<24
47
25-34
86
35-44
97
45-54
107
55-64
117
65+
232
African American
31
Asian
46
Caucasian
111
Hispanic
42
demographic
index
Has Kids
82
No Kids
140
- $20k
90
$20k-40k
73
$40k-60k
79
$60k-80k
82
$80k-100k
82
$100k-125k
204
$125k +
123
No College
51
College
100
Adv. Degree
159

Understand Zevia Consumer Behavior

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Zevia Basket Affinity & Size

brand
basket affinity
Gerber Graduates 10.1x
Fresh Selections 9.6x
Chobani 9.3x
Silk 9.1x
basket size
index
Urgent Need (1-2 Items)
18
Express Lane (3-10 Items)
73
Fill Up (11-20 Items)
166
Pantry Stocking (21+ Items)
309

Where is Zevia Purchased?

channels
index
Club
1
Drug
12
Food
253
Gas & Convenience
16
Mass
29
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 2.1x
Fresh Selections 2.0x
Gold Peak 1.7x
Almond Breeze 1.7x

How Did They Pay?

method
index
Cash
78
Credit
159
Debit
65
Food Stamps
27

When is Zevia Purchased?

day of week
Sun
17.9%
Mon
13.9%
Tue
14.3%
Wed
12.3%
Thu
11.0%
Fri
14.2%
Sat
16.5%
time of day
Morning
11.7%
Noon
15.4%
Afternoon
36.7%
Evening
28.5%
Late
7.7%

Get More Zevia Data

Contact us for the latest Zevia consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Zevia consumers switch to?

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Why do consumers stop buying Zevia products?

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Which retailers do Zevia shoppers prefer to shop at?

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What motivates consumers to try Zevia products?

Research the Zevia Target Market

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Who actually buys Zevia? Do these consumers match the intended target market of Zevia?

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What motivates the target market to buy Zevia?

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What other target market should Zevia look at?

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Which other brands have a similar target market?

About Our Zevia Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.