Zevia Consumer Insights

Who buys Zevia? Zevia consumers are generally higher income, Caucasian, and senior age. Zevia consumers are more likely to purchase Zevia during larger pantry stocking trips. Brands such as Gerber Graduates, Fresh Selections, and Chobani also tend to be purchased in the same trip. Sample consumer insights data below.

Zevia Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.99
% of Basket $ (median)
12.2%
Total Basket $ (median)
$40.86

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Zevia Consumer Demographics

demographic
index
Female
101
Male
94
<24
47
25-34
86
35-44
97
45-54
107
55-64
117
65+
232
African American
31
Asian
46
Caucasian
111
Hispanic
42
demographic
index
Has Kids
82
No Kids
140
- $20k
90
$20k-40k
73
$40k-60k
79
$60k-80k
82
$80k-100k
82
$100k-125k
204
$125k +
123
No College
51
College
100
Adv. Degree
159

Understand Zevia Consumer Behavior

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Zevia Basket Affinity & Size

brand
basket affinity
Gerber Graduates 10.1x
Fresh Selections 9.6x
Chobani 9.3x
Silk 9.1x
basket size
index
Urgent Need (1-2 Items)
18
Express Lane (3-10 Items)
73
Fill Up (11-20 Items)
166
Pantry Stocking (21+ Items)
309

Where is Zevia Purchased?

channels
index
Club
1
Drug
12
Food
253
Gas & Convenience
16
Mass
29
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 2.1x
Fresh Selections 2.0x
Gold Peak 1.7x
Almond Breeze 1.7x

How Did They Pay?

method
index
Cash
78
Credit
159
Debit
65
Food Stamps
27

When is Zevia Purchased?

day of week
Sun
17.9%
Mon
13.9%
Tue
14.3%
Wed
12.3%
Thu
11.0%
Fri
14.2%
Sat
16.5%
time of day
Morning
11.7%
Noon
15.4%
Afternoon
36.7%
Evening
28.5%
Late
7.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Zevia consumers purchase?

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Why do Zevia consumers try new brands?

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Where do Zevia consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Zevia Target Market

Arrow and target

Who actually buys Zevia? Do these consumers match the intended target market of Zevia?

Thought bubble

What motivates the target market to purchase Zevia?

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What other target market should Zevia look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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