Zicam Consumer Insights

Who buys Zicam?

A Zicam consumer is generally very high income, Asian, and senior age. Zicam consumers are more likely to purchase Zicam during larger pantry stocking trips. Brands such as Lysol, Puffs, and Kleenex also tend to be purchased in the same trip. See sample consumer insights data below.

Zicam Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$9.99
% of Basket $ (median)
28.0%
Total Basket $ (median)
$35.63

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Zicam Consumer Demographics

demographic
index
Female
99
Male
109
<24
88
25-34
87
35-44
90
45-54
111
55-64
143
65+
188
African American
66
Asian
112
Caucasian
103
Hispanic
84
demographic
index
Has Kids
86
No Kids
132
- $20k
82
$20k-40k
81
$40k-60k
94
$60k-80k
88
$80k-100k
107
$100k-125k
116
$125k +
143
No College
84
College
97
Adv. Degree
131

Understand Zicam Consumer Behavior

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Zicam Basket Affinity & Size

brand
basket affinity
Lysol 13.7x
Puffs 12.7x
Kleenex 9.3x
Colgate 6.6x
basket size
index
Urgent Need (1-2 Items)
60
Express Lane (3-10 Items)
101
Fill Up (11-20 Items)
115
Pantry Stocking (21+ Items)
174

Where is Zicam Purchased?

channels
index
Beauty
25
Club
69
Dollar
14
Drug
561
Food
45
Gas & Convenience
3
Mass
88
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Nabisco Triscuit 1.4x
Lean Cuisine 1.4x
Snyders Of Hanover 1.4x
Neutrogena 1.4x

How Did They Pay?

method
index
Cash
111
Credit
126
Debit
84
Food Stamps
10

When is Zicam Purchased?

day of week
Sun
14.6%
Mon
13.4%
Tue
14.2%
Wed
13.5%
Thu
13.4%
Fri
15.5%
Sat
15.4%
time of day
Morning
18.4%
Noon
15.0%
Afternoon
30.8%
Evening
28.9%
Late
7.0%

Get More Zicam Data

Contact us for the latest Zicam consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Zicam consumers switch to?

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Why do consumers stop buying Zicam products?

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Which retailers do Zicam shoppers prefer to shop at?

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What motivates consumers to try Zicam products?

Research the Zicam Target Market

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Who actually buys Zicam? Do these consumers match the intended target market of Zicam?

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What motivates the target market to purchase Zicam?

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What other target market should Zicam look at?

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Which other brands have a similar target market?

About Our Zicam Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.