Zicam Consumer Insights

Who buys Zicam? Zicam consumers are generally very high income, Asian, and senior age. Zicam consumers are more likely to purchase Zicam during larger pantry stocking trips. Brands such as Lysol, Puffs, and Kleenex also tend to be purchased in the same trip. Sample consumer insights data below.

Zicam Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$9.99
% of Basket $ (median)
28.0%
Total Basket $ (median)
$35.63

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Zicam Consumer Demographics

demographic
index
Female
99
Male
109
<24
88
25-34
87
35-44
90
45-54
111
55-64
143
65+
188
African American
66
Asian
112
Caucasian
103
Hispanic
84
demographic
index
Has Kids
86
No Kids
132
- $20k
82
$20k-40k
81
$40k-60k
94
$60k-80k
88
$80k-100k
107
$100k-125k
116
$125k +
143
No College
84
College
97
Adv. Degree
131

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Zicam Basket Affinity & Size

brand
basket affinity
Lysol 13.7x
Puffs 12.7x
Kleenex 9.3x
Colgate 6.6x
basket size
index
Urgent Need (1-2 Items)
60
Express Lane (3-10 Items)
101
Fill Up (11-20 Items)
115
Pantry Stocking (21+ Items)
174

Where is Zicam Purchased?

channels
index
Beauty
25
Club
69
Dollar
14
Drug
561
Food
45
Gas & Convenience
3
Mass
88
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Nabisco Triscuit 1.4x
Lean Cuisine 1.4x
Snyders Of Hanover 1.4x
Neutrogena 1.4x

How Did They Pay?

method
index
Cash
111
Credit
126
Debit
84
Food Stamps
10

When is Zicam Purchased?

day of week
Sun
14.6%
Mon
13.4%
Tue
14.2%
Wed
13.5%
Thu
13.4%
Fri
15.5%
Sat
15.4%
time of day
Morning
18.4%
Noon
15.0%
Afternoon
30.8%
Evening
28.9%
Late
7.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Zicam consumers purchase?

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Why do Zicam consumers try new brands?

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Where do Zicam consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Zicam Target Market

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Who actually buys Zicam? Do these consumers match the intended target market of Zicam?

Thought bubble

What motivates the target market to purchase Zicam?

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What other target market should Zicam look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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