Zico Consumer Insights

Who buys Zico? A Zico consumer is generally very high income, Asian, and young adult age. Zico consumers are more likely to purchase Zico during larger pantry stocking trips. Brands such as Almond Breeze, Sabra, and V8 also tend to be purchased in the same trip. Sample consumer insights data below.

Zico Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.96
% of Basket $ (median)
10.0%
Total Basket $ (median)
$39.50

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Zico Consumer Demographics

demographic
index
Female
95
Male
151
<24
133
25-34
135
35-44
93
45-54
80
55-64
75
65+
41
African American
69
Asian
434
Caucasian
63
Hispanic
132
demographic
index
Has Kids
89
No Kids
125
- $20k
122
$20k-40k
88
$40k-60k
89
$60k-80k
98
$80k-100k
91
$100k-125k
107
$125k +
126
No College
65
College
106
Adv. Degree
111

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Zico Basket Affinity & Size

brand
basket affinity
Almond Breeze 9.1x
Sabra 8.8x
V8 7.1x
Archer Farms 6.7x
basket size
index
Urgent Need (1-2 Items)
18
Express Lane (3-10 Items)
78
Fill Up (11-20 Items)
171
Pantry Stocking (21+ Items)
285

Where is Zico Purchased?

channels
index
Club
291
Dollar
22
Drug
22
Food
125
Gas & Convenience
26
Mass
56
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 1.7x
Almond Breeze 1.7x
Archer Farms 1.6x
Starbucks 1.6x

How Did They Pay?

method
index
Cash
67
Credit
132
Debit
90
Food Stamps
84

When is Zico Purchased?

day of week
Sun
17.1%
Mon
12.2%
Tue
12.1%
Wed
13.1%
Thu
13.3%
Fri
16.2%
Sat
16.0%
time of day
Morning
14.2%
Noon
16.4%
Afternoon
34.5%
Evening
28.7%
Late
6.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Zico consumers purchase?

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Why do Zico consumers try new brands?

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Where do Zico consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Zico Target Market

Arrow and target

Who actually buys Zico? Do these consumers match the intended target market of Zico?

Thought bubble

What motivates the target market to purchase Zico?

magnifying glass

What other target market should Zico look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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