Zico Consumer Insights

Who buys Zico?

A Zico consumer is generally very high income, Asian, and young adult age. Zico consumers are more likely to purchase Zico during larger pantry stocking trips. Brands such as Almond Breeze, Sabra, and V8 also tend to be purchased in the same trip. See sample consumer insights data below.

Zico Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.96
% of Basket $ (median)
10.0%
Total Basket $ (median)
$39.50

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Zico Consumer Demographics

demographic
index
Female
95
Male
151
<24
133
25-34
135
35-44
93
45-54
80
55-64
75
65+
41
African American
69
Asian
434
Caucasian
63
Hispanic
132
demographic
index
Has Kids
89
No Kids
125
- $20k
122
$20k-40k
88
$40k-60k
89
$60k-80k
98
$80k-100k
91
$100k-125k
107
$125k +
126
No College
65
College
106
Adv. Degree
111

Understand Zico Consumer Behavior

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Zico Basket Affinity & Size

brand
basket affinity
Almond Breeze 9.1x
Sabra 8.8x
V8 7.1x
Archer Farms 6.7x
basket size
index
Urgent Need (1-2 Items)
18
Express Lane (3-10 Items)
78
Fill Up (11-20 Items)
171
Pantry Stocking (21+ Items)
285

Where is Zico Purchased?

channels
index
Club
291
Dollar
22
Drug
22
Food
125
Gas & Convenience
26
Mass
56
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 1.7x
Almond Breeze 1.7x
Archer Farms 1.6x
Starbucks 1.6x

How Did They Pay?

method
index
Cash
67
Credit
132
Debit
90
Food Stamps
84

When is Zico Purchased?

day of week
Sun
17.1%
Mon
12.2%
Tue
12.1%
Wed
13.1%
Thu
13.3%
Fri
16.2%
Sat
16.0%
time of day
Morning
14.2%
Noon
16.4%
Afternoon
34.5%
Evening
28.7%
Late
6.1%

Get More Zico Data

Better understand Zico consumers with the latest demographic and purchase data.

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Find Answers to Questions

One arrow going a different direction

Which brands do Zico consumers switch to?

Stop sign

Why do consumers stop buying Zico products?

Store front

Which retailers do Zico shoppers prefer to shop at?

Sale sign

What motivates consumers to try Zico products?

Research the Zico Target Market

Arrow and target

Who actually buys Zico? Do these consumers match the intended target market of Zico?

Thought bubble

What motivates the target market to buy Zico?

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What other target market should Zico look at?

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Which other brands have a similar target market?

About Our Zico Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.