Zoi Consumer Insights

Who buys Zoi?

A Zoi consumer is generally lower income, Asian, and young adult age. Zoi consumers are more likely to purchase Zoi during larger pantry stocking trips. Brands such as Bar-S, Taylor Farms, and Jennie-O also tend to be purchased in the same trip. See sample consumer insights data below.

Zoi Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.95
% of Basket $ (median)
4.6%
Total Basket $ (median)
$64.40

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Zoi Consumer Demographics

demographic
index
Female
97
Male
126
<24
110
25-34
145
35-44
75
45-54
104
55-64
66
65+
85
African American
33
Asian
109
Caucasian
98
Hispanic
85
demographic
index
Has Kids
98
No Kids
104
- $20k
74
$20k-40k
131
$40k-60k
125
$60k-80k
100
$80k-100k
117
$100k-125k
78
$125k +
36
No College
92
College
107
Adv. Degree
75

Understand Zoi Consumer Behavior

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Zoi Basket Affinity & Size

brand
basket affinity
Bar-S 9.6x
Taylor Farms 8.3x
Jennie-O 8.3x
Armour 8.0x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
27
Fill Up (11-20 Items)
139
Pantry Stocking (21+ Items)
535

Where is Zoi Purchased?

channels
index
Drug
6
Food
275
Gas & Convenience
2
Mass
15
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Almond Breeze 2.1x
Oroweat 2.1x
Bar-S 2.0x
Taylor Farms 1.8x

How Did They Pay?

method
index
Cash
334
Credit
16
Debit
61
Food Stamps
93

When is Zoi Purchased?

day of week
Sun
18.2%
Mon
17.7%
Tue
13.5%
Wed
11.2%
Thu
11.9%
Fri
12.2%
Sat
15.1%
time of day
Morning
14.5%
Noon
16.3%
Afternoon
33.0%
Evening
26.6%
Late
9.6%

Get More Zoi Data

Better understand Zoi consumers with the latest demographic and purchase data.

Get Data - Contact Us

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Find Answers to Questions

One arrow going a different direction

Which brands do Zoi consumers switch to?

Stop sign

Why do consumers stop buying Zoi products?

Store front

Which retailers do Zoi shoppers prefer to shop at?

Sale sign

What motivates consumers to try Zoi products?

Research the Zoi Target Market

Arrow and target

Who actually buys Zoi? Do these consumers match the intended target market of Zoi?

Thought bubble

What motivates the target market to buy Zoi?

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What other target market should Zoi look at?

Venn diagram

Which other brands have a similar target market?

About Our Zoi Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.