Zoi Consumer Insights

Who buys Zoi? A Zoi consumer is generally lower income, Asian, and young adult age. Zoi consumers are more likely to purchase Zoi during larger pantry stocking trips. Brands such as Bar-S, Taylor Farms, and Jennie-O also tend to be purchased in the same trip. Sample consumer insights data below.

Zoi Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.95
% of Basket $ (median)
4.6%
Total Basket $ (median)
$64.40

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Zoi Consumer Demographics

demographic
index
Female
97
Male
126
<24
110
25-34
145
35-44
75
45-54
104
55-64
66
65+
85
African American
33
Asian
109
Caucasian
98
Hispanic
85
demographic
index
Has Kids
98
No Kids
104
- $20k
74
$20k-40k
131
$40k-60k
125
$60k-80k
100
$80k-100k
117
$100k-125k
78
$125k +
36
No College
92
College
107
Adv. Degree
75

Understand Zoi Consumer Behavior

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Zoi Basket Affinity & Size

brand
basket affinity
Bar-S 9.6x
Taylor Farms 8.3x
Jennie-O 8.3x
Armour 8.0x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
27
Fill Up (11-20 Items)
139
Pantry Stocking (21+ Items)
535

Where is Zoi Purchased?

channels
index
Drug
6
Food
275
Gas & Convenience
2
Mass
15
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Almond Breeze 2.1x
Oroweat 2.1x
Bar-S 2.0x
Taylor Farms 1.8x

How Did They Pay?

method
index
Cash
334
Credit
16
Debit
61
Food Stamps
93

When is Zoi Purchased?

day of week
Sun
18.2%
Mon
17.7%
Tue
13.5%
Wed
11.2%
Thu
11.9%
Fri
12.2%
Sat
15.1%
time of day
Morning
14.5%
Noon
16.3%
Afternoon
33.0%
Evening
26.6%
Late
9.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Zoi consumers purchase?

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Why do Zoi consumers try new brands?

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Where do Zoi consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Zoi Target Market

Arrow and target

Who actually buys Zoi? Do these consumers match the intended target market of Zoi?

Thought bubble

What motivates the target market to purchase Zoi?

magnifying glass

What other target market should Zoi look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us