ZonePerfect Consumer Insights

Who buys ZonePerfect?

A ZonePerfect consumer is generally very high income, Caucasian, and lower middle age. ZonePerfect consumers are more likely to purchase ZonePerfect during larger pantry stocking trips. Brands such as Archer Farms, Fresh Selections, and Pop-Tarts also tend to be purchased in the same trip. Sample consumer insights data below.

ZonePerfect Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.79
% of Basket $ (median)
9.4%
Total Basket $ (median)
$50.73

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

ZonePerfect Consumer Demographics

demographic
index
Female
101
Male
91
<24
60
25-34
79
35-44
119
45-54
110
55-64
58
65+
118
African American
44
Asian
71
Caucasian
110
Hispanic
70
demographic
index
Has Kids
105
No Kids
88
- $20k
53
$20k-40k
56
$40k-60k
87
$60k-80k
97
$80k-100k
111
$100k-125k
136
$125k +
168
No College
51
College
97
Adv. Degree
173

Understand ZonePerfect Consumer Behavior

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ZonePerfect Basket Affinity & Size

brand
basket affinity
Archer Farms 6.9x
Fresh Selections 6.5x
Pop-Tarts 5.9x
Driscoll's 5.8x
basket size
index
Urgent Need (1-2 Items)
12
Express Lane (3-10 Items)
60
Fill Up (11-20 Items)
154
Pantry Stocking (21+ Items)
378

Where is ZonePerfect Purchased?

channels
index
Beauty
4
Club
180
Dollar
0
Drug
30
Food
73
Gas & Convenience
6
Mass
120
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Fresh Selections 1.8x
Nabisco Triscuit 1.6x
Sparkling Ice 1.6x
Dannon Oikos 1.5x

How Did They Pay?

method
index
Cash
51
Credit
123
Debit
107
Food Stamps
37

When is ZonePerfect Purchased?

day of week
Sun
18.8%
Mon
13.2%
Tue
12.2%
Wed
12.5%
Thu
11.5%
Fri
15.5%
Sat
16.3%
time of day
Morning
13.9%
Noon
20.4%
Afternoon
37.2%
Evening
23.9%
Late
4.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do ZonePerfect consumers purchase?

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Why do ZonePerfect consumers try new brands?

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Where do ZonePerfect consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the ZonePerfect Target Market

Arrow and target

Who actually buys ZonePerfect? Do these consumers match the intended target market of ZonePerfect?

Thought bubble

What motivates the target market to purchase ZonePerfect?

magnifying glass

What other target market should ZonePerfect look at?

venn diagram

Which other brands have a similar target market?

About Our ZonePerfect Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.