ZonePerfect Consumer Insights

Who buys ZonePerfect?

A ZonePerfect consumer is generally very high income, Caucasian, and lower middle age. ZonePerfect consumers are more likely to purchase ZonePerfect during larger pantry stocking trips. Brands such as Archer Farms, Fresh Selections, and Pop-Tarts also tend to be purchased in the same trip. See sample consumer insights data below.

ZonePerfect Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.79
% of Basket $ (median)
9.4%
Total Basket $ (median)
$50.73

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

ZonePerfect Consumer Demographics

demographic
index
Female
101
Male
91
<24
60
25-34
79
35-44
119
45-54
110
55-64
58
65+
118
African American
44
Asian
71
Caucasian
110
Hispanic
70
demographic
index
Has Kids
105
No Kids
88
- $20k
53
$20k-40k
56
$40k-60k
87
$60k-80k
97
$80k-100k
111
$100k-125k
136
$125k +
168
No College
51
College
97
Adv. Degree
173

Understand ZonePerfect Consumer Behavior

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ZonePerfect Basket Affinity & Size

brand
basket affinity
Archer Farms 6.9x
Fresh Selections 6.5x
Pop-Tarts 5.9x
Driscoll's 5.8x
basket size
index
Urgent Need (1-2 Items)
12
Express Lane (3-10 Items)
60
Fill Up (11-20 Items)
154
Pantry Stocking (21+ Items)
378

Where is ZonePerfect Purchased?

channels
index
Beauty
4
Club
180
Dollar
0
Drug
30
Food
73
Gas & Convenience
6
Mass
120
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Fresh Selections 1.8x
Nabisco Triscuit 1.6x
Sparkling Ice 1.6x
Dannon Oikos 1.5x

How Did They Pay?

method
index
Cash
51
Credit
123
Debit
107
Food Stamps
37

When is ZonePerfect Purchased?

day of week
Sun
18.8%
Mon
13.2%
Tue
12.2%
Wed
12.5%
Thu
11.5%
Fri
15.5%
Sat
16.3%
time of day
Morning
13.9%
Noon
20.4%
Afternoon
37.2%
Evening
23.9%
Late
4.6%

About Our ZonePerfect Consumer Insights

How do we know who buys ZonePerfect? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the ZonePerfect consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.