Zoo Med Consumer Insights

Who buys Zoo Med?

A Zoo Med consumer is generally higher income, Caucasian, and adolescent age. Zoo Med consumers are more likely to purchase Zoo Med during small to mid sized trips. Brands such as Purina Friskies, Nabisco Triscuit, and Arm & Hammer also tend to be purchased in the same trip. See sample consumer insights data below.

Zoo Med Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$10.39
% of Basket $ (median)
41.6%
Total Basket $ (median)
$25.00

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Zoo Med Consumer Demographics

demographic
index
Female
102
Male
82
<24
167
25-34
95
35-44
115
45-54
95
55-64
56
65+
21
African American
63
Asian
64
Caucasian
107
Hispanic
88
demographic
index
Has Kids
111
No Kids
75
- $20k
98
$20k-40k
101
$40k-60k
96
$60k-80k
92
$80k-100k
89
$100k-125k
117
$125k +
115
No College
86
College
100
Adv. Degree
119

Understand Zoo Med Consumer Behavior

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Zoo Med Basket Affinity & Size

brand
basket affinity
Purina Friskies 30.9x
Nabisco Triscuit 26.4x
Arm & Hammer 23.8x
Pepperidge Farm 19.2x
basket size
index
Urgent Need (1-2 Items)
106
Express Lane (3-10 Items)
113
Fill Up (11-20 Items)
56
Pantry Stocking (21+ Items)
94

Where is Zoo Med Purchased?

channels
index
Drug
198
Food
9
Gas & Convenience
546
Mass
165
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Yoplait Go-Gurt 1.6x
Dannon Danimals 1.6x
Cinnamon Toast Crunch 1.5x
Sunny Meadow 1.5x

How Did They Pay?

method
index
Cash
156
Credit
118
Debit
68

When is Zoo Med Purchased?

day of week
Sun
16.8%
Mon
11.7%
Tue
10.7%
Wed
10.8%
Thu
11.6%
Fri
16.2%
Sat
22.2%
time of day
Morning
11.2%
Noon
16.0%
Afternoon
41.7%
Evening
30.0%
Late
1.2%

About Our Zoo Med Consumer Insights

How do we know who buys Zoo Med? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Zoo Med consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.