Zoo Med Consumer Insights

Who buys Zoo Med?

A Zoo Med consumer is generally higher income, Caucasian, and adolescent age. Zoo Med consumers are more likely to purchase Zoo Med during small to mid sized trips. Brands such as Purina Friskies, Nabisco Triscuit, and Arm & Hammer also tend to be purchased in the same trip. Sample consumer insights data below.

Zoo Med Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$10.39
% of Basket $ (median)
41.6%
Total Basket $ (median)
$25.00

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Zoo Med Consumer Demographics

demographic
index
Female
102
Male
82
<24
167
25-34
95
35-44
115
45-54
95
55-64
56
65+
21
African American
63
Asian
64
Caucasian
107
Hispanic
88
demographic
index
Has Kids
111
No Kids
75
- $20k
98
$20k-40k
101
$40k-60k
96
$60k-80k
92
$80k-100k
89
$100k-125k
117
$125k +
115
No College
86
College
100
Adv. Degree
119

Understand Zoo Med Consumer Behavior

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Zoo Med Basket Affinity & Size

brand
basket affinity
Purina Friskies 30.9x
Nabisco Triscuit 26.4x
Arm & Hammer 23.8x
Pepperidge Farm 19.2x
basket size
index
Urgent Need (1-2 Items)
106
Express Lane (3-10 Items)
113
Fill Up (11-20 Items)
56
Pantry Stocking (21+ Items)
94

Where is Zoo Med Purchased?

channels
index
Drug
198
Food
9
Gas & Convenience
546
Mass
165
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Yoplait Go-Gurt 1.6x
Dannon Danimals 1.6x
Cinnamon Toast Crunch 1.5x
Sunny Meadow 1.5x

How Did They Pay?

method
index
Cash
156
Credit
118
Debit
68

When is Zoo Med Purchased?

day of week
Sun
16.8%
Mon
11.7%
Tue
10.7%
Wed
10.8%
Thu
11.6%
Fri
16.2%
Sat
22.2%
time of day
Morning
11.2%
Noon
16.0%
Afternoon
41.7%
Evening
30.0%
Late
1.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Zoo Med consumers purchase?

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Why do Zoo Med consumers try new brands?

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Where do Zoo Med consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Zoo Med Target Market

Arrow and target

Who actually buys Zoo Med? Do these consumers match the intended target market of Zoo Med?

Thought bubble

What motivates the target market to purchase Zoo Med?

magnifying glass

What other target market should Zoo Med look at?

venn diagram

Which other brands have a similar target market?

About Our Zoo Med Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.