Zote Consumer Insights

Who buys Zote?

A Zote consumer is generally lower income, Hispanic, and young adult age. Zote consumers are more likely to purchase Zote during larger pantry stocking trips. Brands such as Arm & Hammer, Kool-Aid, and Swiffer also tend to be purchased in the same trip. See sample consumer insights data below.

Zote Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.94
% of Basket $ (median)
3.0%
Total Basket $ (median)
$65.75

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Zote Consumer Demographics

demographic
index
Female
103
Male
73
<24
105
25-34
140
35-44
93
45-54
74
55-64
76
65+
64
African American
90
Asian
70
Caucasian
84
Hispanic
287
demographic
index
Has Kids
116
No Kids
65
- $20k
126
$20k-40k
205
$40k-60k
107
$60k-80k
81
$80k-100k
57
$100k-125k
52
$125k +
49
No College
132
College
101
Adv. Degree
57

Understand Zote Consumer Behavior

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Zote Basket Affinity & Size

brand
basket affinity
Arm & Hammer 36.1x
Kool-Aid 6.9x
Swiffer 6.4x
Generic Pma 6.3x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
55
Fill Up (11-20 Items)
184
Pantry Stocking (21+ Items)
373

Where is Zote Purchased?

channels
index
Club
8
Dollar
95
Drug
4
Food
21
Gas & Convenience
15
Mass
197
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Red Bull 1.7x
Monster Energy 1.6x
Blue Bonnet 1.6x
Borden 1.6x

How Did They Pay?

method
index
Cash
111
Credit
85
Debit
106
Food Stamps
140

When is Zote Purchased?

day of week
Sun
16.2%
Mon
11.0%
Tue
11.3%
Wed
18.6%
Thu
11.8%
Fri
13.8%
Sat
17.3%
time of day
Morning
14.1%
Noon
15.9%
Afternoon
37.9%
Evening
23.3%
Late
8.7%

About Our Zote Consumer Insights

How do we know who buys Zote? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Zote consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.