Zote Consumer Insights

Who buys Zote?

A Zote consumer is generally lower income, Hispanic, and young adult age. Zote consumers are more likely to purchase Zote during larger pantry stocking trips. Brands such as Arm & Hammer, Kool-Aid, and Swiffer also tend to be purchased in the same trip. See sample consumer insights data below.

Zote Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.94
% of Basket $ (median)
3.0%
Total Basket $ (median)
$65.75

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Zote Consumer Demographics

demographic
index
Female
103
Male
73
<24
105
25-34
140
35-44
93
45-54
74
55-64
76
65+
64
African American
90
Asian
70
Caucasian
84
Hispanic
287
demographic
index
Has Kids
116
No Kids
65
- $20k
126
$20k-40k
205
$40k-60k
107
$60k-80k
81
$80k-100k
57
$100k-125k
52
$125k +
49
No College
132
College
101
Adv. Degree
57

Understand Zote Consumer Behavior

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Zote Basket Affinity & Size

brand
basket affinity
Arm & Hammer 36.1x
Kool-Aid 6.9x
Swiffer 6.4x
Generic Pma 6.3x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
55
Fill Up (11-20 Items)
184
Pantry Stocking (21+ Items)
373

Where is Zote Purchased?

channels
index
Club
8
Dollar
95
Drug
4
Food
21
Gas & Convenience
15
Mass
197
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Red Bull 1.7x
Monster Energy 1.6x
Blue Bonnet 1.6x
Borden 1.6x

How Did They Pay?

method
index
Cash
111
Credit
85
Debit
106
Food Stamps
140

When is Zote Purchased?

day of week
Sun
16.2%
Mon
11.0%
Tue
11.3%
Wed
18.6%
Thu
11.8%
Fri
13.8%
Sat
17.3%
time of day
Morning
14.1%
Noon
15.9%
Afternoon
37.9%
Evening
23.3%
Late
8.7%

Get More Zote Data

Contact us for the latest Zote consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Zote consumers switch to?

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Why do consumers stop buying Zote products?

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Which retailers do Zote shoppers prefer to shop at?

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What motivates consumers to try Zote products?

Research the Zote Target Market

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Who actually buys Zote? Do these consumers match the intended target market of Zote?

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What motivates the target market to buy Zote?

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What other target market should Zote look at?

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Which other brands have a similar target market?

About Our Zote Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.