Zyrtec Consumer Insights

Who buys Zyrtec? Zyrtec consumers are generally very high income, African American, and senior age. Zyrtec consumers are more likely to purchase Zyrtec during larger pantry stocking trips. Brands such as Listerine, Febreze, and Oral-B also tend to be purchased in the same trip. Sample consumer insights data below.

Zyrtec Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$18.99
% of Basket $ (median)
43.1%
Total Basket $ (median)
$44.03

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Zyrtec Consumer Demographics

demographic
index
Female
100
Male
102
<24
64
25-34
74
35-44
105
45-54
114
55-64
128
65+
139
African American
120
Asian
119
Caucasian
99
Hispanic
83
demographic
index
Has Kids
97
No Kids
107
- $20k
62
$20k-40k
73
$40k-60k
86
$60k-80k
105
$80k-100k
101
$100k-125k
127
$125k +
148
No College
85
College
99
Adv. Degree
121

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Zyrtec Basket Affinity & Size

brand
basket affinity
Listerine 5.7x
Febreze 5.4x
Oral-B 5.4x
Kleenex 5.3x
basket size
index
Urgent Need (1-2 Items)
87
Express Lane (3-10 Items)
80
Fill Up (11-20 Items)
107
Pantry Stocking (21+ Items)
191

Where is Zyrtec Purchased?

channels
index
Beauty
19
Club
138
Dollar
35
Drug
449
Food
52
Gas & Convenience
2
Mass
82
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Boars Head 1.4x
Eggland's Best 1.3x
Listerine 1.3x
Lean Cuisine 1.3x

How Did They Pay?

method
index
Cash
93
Credit
116
Debit
100
Food Stamps
15

When is Zyrtec Purchased?

day of week
Sun
16.4%
Mon
14.0%
Tue
12.7%
Wed
12.8%
Thu
12.4%
Fri
14.4%
Sat
17.3%
time of day
Morning
16.6%
Noon
18.4%
Afternoon
34.4%
Evening
25.4%
Late
5.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Zyrtec consumers purchase?

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Why do Zyrtec consumers try new brands?

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Where do Zyrtec consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Zyrtec Target Market

Arrow and target

Who actually buys Zyrtec? Do these consumers match the intended target market of Zyrtec?

Thought bubble

What motivates the target market to purchase Zyrtec?

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What other target market should Zyrtec look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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