Zyrtec Consumer Insights

Who buys Zyrtec?

A Zyrtec consumer is generally very high income, African American, and senior age. Zyrtec consumers are more likely to purchase Zyrtec during larger pantry stocking trips. Brands such as Listerine, Febreze, and Oral-B also tend to be purchased in the same trip. See sample consumer insights data below.

Zyrtec Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$18.99
% of Basket $ (median)
43.1%
Total Basket $ (median)
$44.03

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Zyrtec Consumer Demographics

demographic
index
Female
100
Male
102
<24
64
25-34
74
35-44
105
45-54
114
55-64
128
65+
139
African American
120
Asian
119
Caucasian
99
Hispanic
83
demographic
index
Has Kids
97
No Kids
107
- $20k
62
$20k-40k
73
$40k-60k
86
$60k-80k
105
$80k-100k
101
$100k-125k
127
$125k +
148
No College
85
College
99
Adv. Degree
121

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Zyrtec Basket Affinity & Size

brand
basket affinity
Listerine 5.7x
Febreze 5.4x
Oral-B 5.4x
Kleenex 5.3x
basket size
index
Urgent Need (1-2 Items)
87
Express Lane (3-10 Items)
80
Fill Up (11-20 Items)
107
Pantry Stocking (21+ Items)
191

Where is Zyrtec Purchased?

channels
index
Beauty
19
Club
138
Dollar
35
Drug
449
Food
52
Gas & Convenience
2
Mass
82
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Boars Head 1.4x
Eggland's Best 1.3x
Listerine 1.3x
Lean Cuisine 1.3x

How Did They Pay?

method
index
Cash
93
Credit
116
Debit
100
Food Stamps
15

When is Zyrtec Purchased?

day of week
Sun
16.4%
Mon
14.0%
Tue
12.7%
Wed
12.8%
Thu
12.4%
Fri
14.4%
Sat
17.3%
time of day
Morning
16.6%
Noon
18.4%
Afternoon
34.4%
Evening
25.4%
Late
5.1%

Get More Zyrtec Data

Contact us for the latest Zyrtec consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Zyrtec consumers switch to?

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Why do consumers stop buying Zyrtec products?

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Which retailers do Zyrtec shoppers prefer to shop at?

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What motivates consumers to try Zyrtec products?

Research the Zyrtec Target Market

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Who actually buys Zyrtec? Do these consumers match the intended target market of Zyrtec?

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What motivates the target market to buy Zyrtec?

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What other target market should Zyrtec look at?

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Which other brands have a similar target market?

About Our Zyrtec Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.