Zyrtec Consumer Insights

Who buys Zyrtec?

A Zyrtec consumer is generally very high income, African American, and senior age. Zyrtec consumers are more likely to purchase Zyrtec during larger pantry stocking trips. Brands such as Listerine, Febreze, and Oral-B also tend to be purchased in the same trip. See sample consumer insights data below.

Zyrtec Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$18.99
% of Basket $ (median)
43.1%
Total Basket $ (median)
$44.03

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Zyrtec Consumer Demographics

demographic
index
Female
100
Male
102
<24
64
25-34
74
35-44
105
45-54
114
55-64
128
65+
139
African American
120
Asian
119
Caucasian
99
Hispanic
83
demographic
index
Has Kids
97
No Kids
107
- $20k
62
$20k-40k
73
$40k-60k
86
$60k-80k
105
$80k-100k
101
$100k-125k
127
$125k +
148
No College
85
College
99
Adv. Degree
121

Understand Zyrtec Consumer Behavior

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Zyrtec Basket Affinity & Size

brand
basket affinity
Listerine 5.7x
Febreze 5.4x
Oral-B 5.4x
Kleenex 5.3x
basket size
index
Urgent Need (1-2 Items)
87
Express Lane (3-10 Items)
80
Fill Up (11-20 Items)
107
Pantry Stocking (21+ Items)
191

Where is Zyrtec Purchased?

channels
index
Beauty
19
Club
138
Dollar
35
Drug
449
Food
52
Gas & Convenience
2
Mass
82
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Boars Head 1.4x
Eggland's Best 1.3x
Listerine 1.3x
Lean Cuisine 1.3x

How Did They Pay?

method
index
Cash
93
Credit
116
Debit
100
Food Stamps
15

When is Zyrtec Purchased?

day of week
Sun
16.4%
Mon
14.0%
Tue
12.7%
Wed
12.8%
Thu
12.4%
Fri
14.4%
Sat
17.3%
time of day
Morning
16.6%
Noon
18.4%
Afternoon
34.4%
Evening
25.4%
Late
5.1%

About Our Zyrtec Consumer Insights

How do we know who buys Zyrtec? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Zyrtec consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.