Launched in the summer of 2012, InfoScout rapidly established the world's largest and richest source of household purchases by item across all retailers. InfoScout's panel is designed from the ground-up to provide a broader and more representative 'mini-America' while enabling deeper dives into specific subsets of the population than traditional panels support.
In addition, InfoScout's panel captures shopping activity from fast moving consumer goods retailers of all sizes across all classes of trade, including: mass, grocers, club, dollar, drug, convenience, beauty supply & pet supply. Finally, by capturing significantly more shopping trips each day than any other panel, InfoScout's able to provide statistically significant measures of market share and new product launches in near real-time.
Mobile is fundamentally changing how brands communicate with and gather data from consumers. By leveraging mobile technology to capture receipt images, InfoScout has gamified and simplified the panelist experience which results in a broader, more engaged base of panelists than competing approaches can deliver.
Our patent-pending technologies extract each shopper's item-level purchase data from receipt images and associate each line-item with real-world products, panelist profiles and other market data. To bring this data to life, our engineers cleverly apply expertise ranging from computer vision & crowdsourcing, to natural language processing & machine learning, to social media & big data analytics.
Unlike other panels that track consumer purchases, InfoScout offers many different reasons why someone would be willing to share their purchases: school & charity-promoted fundraising, Tamagotchi & instant win gaming, digitized receipts & spend tracking, as well as the standard opportunities to earn rewards while influencing brands. As a result, InfoScout's panel is comprised of a broader range of demographic & psychographic profiles than legacy panels.
Our analytics are demographically weighted and balanced to provide a nationally projectable sample of American shopping behavior. In addition, our shopper profiles, psychographic attributes and Facebook integration provide unparalleled opportunities for segmentation.
Our mobile apps reward users to capture their receipts in a fun, rewarding, and engaging experience. In addition, InfoScout licenses its receipt capture and transcription technology to other 3rd party mobile apps that further contribute to the make-up of our consumer panel.
Receipt Hog is a fun and rewarding way to turn receipts from everyday grocery shopping into cash - no matter where you shop or what you buy!
InfoScout currently provides 5 brand or retailer dashboards for free. Simply login with LinkedIn to get started!