The Lipstick Effect: Inflation’s Influence on Beauty

As prices rise on everyday goods & services, some consumers are cutting back on non-essentials, while others look for small indulgences to lift their spirits. How is inflation impacting the beauty industry, and to what extent are we seeing “the lipstick effect” play out in today’s inflationary and recessionary environment?

Anne Moberly, Numerator Consultant, and Amanda Schoenbauer, Content & Insights Manager, cover the latest consumer trends, channel shifting behaviors, and DTC and retailer collaborations in the Makeup and Skincare categories. Tune in to find out:

  • Which Beauty categories & channels have seen the most dramatic price changes in recent months
  • How today’s consumers are thinking about saving or splurging on makeup & skincare products
  • What brand and retailer attributes are most important for attracting and retaining Beauty buyers

Watch On-Demand

The Lipstick Effect: Inflation’s Influence on Beauty

Questions on how to leverage Numerator data to drive growth? Send us an email at hello@numerator.com.

Ready for more insights? Choose from the dropdown on the right to either subscribe for new content or schedule a demo with our team.

Explore more recommended content.

Spring Black Friday 2024: Event Performance
Webinar
Spring Black Friday 2024: Event Performance
Numerator experts review Spring Black Friday event performance across key Tools and Home Improvement categories, incl...
Learn More
Breakthrough Beauty: The Consumer Trends Driving Growth
Webinar
Breakthrough Beauty: The Consumer Trends Driving Growth
Numerator experts walk through the key consumer trends driving the beauty sector “glow up” and offer inspiration for ...
Learn More
Cracking the Breakfast Code: Winning Consumer Loyalty through Breakfast
Webinar
Cracking the Breakfast Code: Winning Consumer Loyalty through Breakfast
For restaurants looking to bring home the bacon in today’s inflationary environment— either by winning over new guest...
Learn More

Grow more with modern insights.

Get your free demo today!

Our industry-leading panel is bigger and better than ever — going beyond omnichannel to give brands and retailers the insights they need to grow in ever-changing markets.