168 Market Shopper Insights

Who shops at 168 Market?

A 168 Market shopper is generally very low income, Asian, and adolescent age. 168 Market shoppers tend to make mid to large sized trips. The sample shopper insights data below comes from receipts of real 168 Market shoppers.

168 Market Share of Wallet

We analyzed our users' shopping receipts to generate this sample share of wallet data.

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
37.4
Avg Basket Size (units)
8.7
Avg Basket Size ($)
$28.0

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

168 Market Shopper Demographics

demographic
index
Female
97
Male
129
<24
832
25-34
99
35-44
65
45-54
86
55-64
44
65+
62
African American
57
Asian
1140
Caucasian
7
Hispanic
15
demographic
index
Has Kids
69
No Kids
167
- $20k
282
$20k-40k
153
$40k-60k
131
$60k-80k
44
$80k-100k
77
$100k-125k
53
$125k +
18
No College
86
College
117
Adv. Degree
36

Understand 168 Market Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
16.6%
Mon
13.4%
Tue
12.7%
Wed
13.4%
Thu
13.3%
Fri
13.5%
Sat
17.0%

168 Market Basket Size

type
index
Urgent Need (1-2 Items)
57
Express Lane (3-10 Items)
134
Fill Up (11-20 Items)
147
Pantry Stocking (21+ Items)
73

Which Retailers are Popular With 168 Market Shoppers?

retailers
affinity
99 Cents Only 12.2x
Smart & Final 8.0x
Stater Bros. 6.0x
Sprouts Farmers Market 5.8x
channels
affinity
Club 2.5x
Food 1.7x
Pet 1.3x
Dollar 1.3x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other retailers do 168 Market shoppers shop at?

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How do 168 Market shoppers shop during holidays?

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What items do 168 Market shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the 168 Market Target Market

Arrow and target

Who actually shops at 168 Market? Do these shoppers fit the intended target market of 168 Market?

Thought bubble

What motivates the target market to shop at 168 Market?

magnifying glass

What other target market should 168 Market look at?

venn diagram

Which other retailers have a similar target market?

About Our 168 Market Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.