168 Market Shopper Insights

Who shops at 168 Market?

A 168 Market shopper is generally very low income, Asian, and adolescent age. 168 Market shoppers tend to make mid to large sized trips. The sample shopper insights data below comes from receipts of real 168 Market shoppers.

168 Market Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
37.4
Avg Basket Size (units)
8.7
Avg Basket Size ($)
$28.0

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

168 Market Shopper Demographics

demographic
index
Female
97
Male
129
<24
832
25-34
99
35-44
65
45-54
86
55-64
44
65+
62
African American
57
Asian
1140
Caucasian
7
Hispanic
15
demographic
index
Has Kids
69
No Kids
167
- $20k
282
$20k-40k
153
$40k-60k
131
$60k-80k
44
$80k-100k
77
$100k-125k
53
$125k +
18
No College
86
College
117
Adv. Degree
36

Understand 168 Market Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
16.6%
Mon
13.4%
Tue
12.7%
Wed
13.4%
Thu
13.3%
Fri
13.5%
Sat
17.0%

168 Market Basket Size

type
index
Urgent Need (1-2 Items)
57
Express Lane (3-10 Items)
134
Fill Up (11-20 Items)
147
Pantry Stocking (21+ Items)
73

Which Retailers are Popular With 168 Market Shoppers?

retailers
affinity
99 Cents Only 12.2x
Smart & Final 8.0x
Stater Bros. 6.0x
Sprouts Farmers Market 5.8x
channels
affinity
Club 2.5x
Food 1.7x
Pet 1.3x
Dollar 1.3x

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Data Highlights

Real Time Shopper and Consumer Data
Daily, Not Quarterly

Get data on yesterday's purchases today.

More Shopping Trips Captured
1 in every 500 Shopping Trips

InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel
The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.