7-Eleven Shopper Insights

Who shops at 7-Eleven? 7-Eleven shoppers are generally very low income, African American, and young adult age. 7-Eleven shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real 7-Eleven shoppers.

7-Eleven Share of Wallet

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
35.0
Avg Basket Size (units)
3.3
Avg Basket Size ($)
$15.66

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

7-Eleven Shopper Demographics

demographic
index
Female
90
Male
191
<24
101
25-34
129
35-44
99
45-54
86
55-64
71
65+
34
African American
205
Asian
92
Caucasian
88
Hispanic
143
demographic
index
Has Kids
91
No Kids
119
- $20k
156
$20k-40k
137
$40k-60k
110
$60k-80k
94
$80k-100k
80
$100k-125k
67
$125k +
61
No College
125
College
105
Adv. Degree
49

Understand 7-Eleven Shopper Behavior

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When Do They Shop?

time of day
Sun
12.3%
Mon
13.9%
Tue
13.7%
Wed
13.9%
Thu
14.5%
Fri
17.0%
Sat
14.7%

7-Eleven Basket Size

type
index
Urgent Need (1-2 Items)
127
Express Lane (3-10 Items)
132
Fill Up (11-20 Items)
11
Pantry Stocking (21+ Items)
1

Which Retailers are Popular With 7-Eleven Shoppers?

retailers
affinity
Wawa 2.7x
Shell 2.7x
Circle K 2.7x
99 Cents Only 2.6x
channels
affinity
Gas & Convenience 5.5x
Liquor 1.4x
Drug 1.3x
Pet 1.1x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other retailers do 7-Eleven shoppers shop at?

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How do 7-Eleven shoppers shop during holidays?

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What items do 7-Eleven shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the 7-Eleven Target Market

Arrow and target

Who actually shops at 7-Eleven? Do these shoppers fit the intended target market of 7-Eleven?

Thought bubble

What motivates the target market to shop at 7-Eleven?

magnifying glass

What other target market should 7-Eleven look at?

venn diagram

Which other retailers have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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