7-Eleven Shopper Insights

Who shops at 7-Eleven?

A 7-Eleven shopper is generally very low income, African American, and young adult age. 7-Eleven shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real 7-Eleven shoppers.

7-Eleven Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
35.0
Avg Basket Size (units)
3.3
Avg Basket Size ($)
$15.66

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

7-Eleven Shopper Demographics

demographic
index
Female
90
Male
191
<24
101
25-34
129
35-44
99
45-54
86
55-64
71
65+
34
African American
205
Asian
92
Caucasian
88
Hispanic
143
demographic
index
Has Kids
91
No Kids
119
- $20k
156
$20k-40k
137
$40k-60k
110
$60k-80k
94
$80k-100k
80
$100k-125k
67
$125k +
61
No College
125
College
105
Adv. Degree
49

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When Do They Shop?

time of day
Sun
12.3%
Mon
13.9%
Tue
13.7%
Wed
13.9%
Thu
14.5%
Fri
17.0%
Sat
14.7%

7-Eleven Basket Size

type
index
Urgent Need (1-2 Items)
127
Express Lane (3-10 Items)
132
Fill Up (11-20 Items)
11
Pantry Stocking (21+ Items)
1

Which Retailers are Popular With 7-Eleven Shoppers?

retailers
affinity
Wawa 2.7x
Shell 2.7x
Circle K 2.7x
99 Cents Only 2.6x
channels
affinity
Gas & Convenience 5.5x
Liquor 1.4x
Drug 1.3x
Pet 1.1x

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Data Highlights

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More Shopping Trips Captured
1 in every 500 Shopping Trips

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The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.