99 Cents Only Shopper Insights

Who shops at 99 Cents Only?

A 99 Cents Only shopper is generally very low income, Hispanic, and adolescent age. 99 Cents Only shoppers tend to make mid to large sized trips. The sample shopper insights data below comes from receipts of real 99 Cents Only shoppers.

99 Cents Only Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
36.3
Avg Basket Size (units)
11.6
Avg Basket Size ($)
$24.04

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

99 Cents Only Shopper Demographics

demographic
index
Female
98
Male
123
<24
161
25-34
118
35-44
93
45-54
87
55-64
91
65+
86
African American
136
Asian
231
Caucasian
51
Hispanic
353
demographic
index
Has Kids
98
No Kids
105
- $20k
178
$20k-40k
147
$40k-60k
105
$60k-80k
96
$80k-100k
67
$100k-125k
63
$125k +
59
No College
123
College
103
Adv. Degree
60

Understand 99 Cents Only Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
14.3%
Mon
13.3%
Tue
14.7%
Wed
14.1%
Thu
13.2%
Fri
14.6%
Sat
15.7%

99 Cents Only Basket Size

type
index
Urgent Need (1-2 Items)
33
Express Lane (3-10 Items)
127
Fill Up (11-20 Items)
186
Pantry Stocking (21+ Items)
132

Which Retailers are Popular With 99 Cents Only Shoppers?

retailers
affinity
Stater Bros. 9.5x
Smart & Final 7.6x
Winco Foods 4.9x
Sprouts Farmers Market 4.2x
channels
affinity
Dollar 2.8x
Club 2.0x
Food 1.2x
Drug 1.1x

Get More Data

Learn more about 99 Cents Only shoppers. Contact us to get the latest insights, including:

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Deeper demographic data

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What other retailers do 99 Cents Only shoppers shop at?

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How do 99 Cents Only shoppers shop during holidays?

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What items do 99 Cents Only shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the 99 Cents Only Target Market

Arrow and target

Who actually shops at 99 Cents Only? Do these shoppers fit the intended target market of 99 Cents Only?

Thought bubble

What motivates the target market to shop at 99 Cents Only?

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What other target market should 99 Cents Only look at?

venn diagram

Which other retailers have a similar target market?

About Our 99 Cents Only Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.