Ahold Shopper Insights

Who shops at Ahold?

A Ahold shopper is generally very high income, Caucasian, and older age. Ahold shoppers tend to make larger pantry stocking trips. The sample shopper insights data below comes from receipts of real Ahold shoppers.

Ahold Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
22.6
Avg Basket Size (units)
13.6
Avg Basket Size ($)
$43.97

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Ahold Shopper Demographics

demographic
index
Female
100
Male
101
<24
77
25-34
88
35-44
103
45-54
108
55-64
109
65+
108
African American
78
Asian
57
Caucasian
113
Hispanic
47
demographic
index
Has Kids
100
No Kids
100
- $20k
69
$20k-40k
74
$40k-60k
84
$60k-80k
95
$80k-100k
112
$100k-125k
125
$125k +
149
No College
92
College
94
Adv. Degree
137

Understand Ahold Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
21.2%
Mon
13.6%
Tue
11.7%
Wed
11.4%
Thu
11.3%
Fri
13.7%
Sat
17.1%

Ahold Basket Size

type
index
Urgent Need (1-2 Items)
52
Express Lane (3-10 Items)
106
Fill Up (11-20 Items)
145
Pantry Stocking (21+ Items)
189

Which Retailers are Popular With Ahold Shoppers?

retailers
affinity
Weis Markets 4.8x
A&P 4.4x
Wakefern 3.8x
Wawa 3.6x
channels
affinity
Liquor 2.5x
Food 1.7x
Drug 1.5x
Pet 1.3x

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Data Highlights

Real Time Shopper and Consumer Data
Daily, Not Quarterly

Rapid consumer and shopper insights.

More Shopping Trips Captured
1 in every 500 Shopping Trips

InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel
The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.