Ahold Shopper Insights

Who shops at Ahold? A Ahold shopper is generally very high income, Caucasian, and older age. Ahold shoppers tend to make larger pantry stocking trips. The sample shopper insights data below comes from receipts of real Ahold shoppers.

Ahold Share of Wallet

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
22.6
Avg Basket Size (units)
13.6
Avg Basket Size ($)
$43.97

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Ahold Shopper Demographics

demographic
index
Female
100
Male
101
<24
77
25-34
88
35-44
103
45-54
108
55-64
109
65+
108
African American
78
Asian
57
Caucasian
113
Hispanic
47
demographic
index
Has Kids
100
No Kids
100
- $20k
69
$20k-40k
74
$40k-60k
84
$60k-80k
95
$80k-100k
112
$100k-125k
125
$125k +
149
No College
92
College
94
Adv. Degree
137

Understand Ahold Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
21.2%
Mon
13.6%
Tue
11.7%
Wed
11.4%
Thu
11.3%
Fri
13.7%
Sat
17.1%

Ahold Basket Size

type
index
Urgent Need (1-2 Items)
52
Express Lane (3-10 Items)
106
Fill Up (11-20 Items)
145
Pantry Stocking (21+ Items)
189

Which Retailers are Popular With Ahold Shoppers?

retailers
affinity
Weis Markets 4.8x
A&P 4.4x
Wakefern 3.8x
Wawa 3.6x
channels
affinity
Liquor 2.5x
Food 1.7x
Drug 1.5x
Pet 1.3x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other retailers do Ahold shoppers shop at?

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How do Ahold shoppers shop during holidays?

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What items do Ahold shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Ahold Target Market

Arrow and target

Who actually shops at Ahold? Do these shoppers fit the intended target market of Ahold?

Thought bubble

What motivates the target market to shop at Ahold?

magnifying glass

What other target market should Ahold look at?

venn diagram

Which other retailers have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us