Aldi Shopper Insights

Who shops at Aldi?

A Aldi shopper is generally slightly lower income, Caucasian, and older age. Aldi shoppers tend to make larger pantry stocking trips. The sample shopper insights data below comes from receipts of real Aldi shoppers.

Aldi Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
29.2
Avg Basket Size (units)
18.2
Avg Basket Size ($)
$38.19

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Aldi Shopper Demographics

demographic
index
Female
101
Male
89
<24
87
25-34
103
35-44
98
45-54
98
55-64
108
65+
107
African American
80
Asian
44
Caucasian
113
Hispanic
59
demographic
index
Has Kids
102
No Kids
97
- $20k
86
$20k-40k
105
$40k-60k
118
$60k-80k
114
$80k-100k
111
$100k-125k
88
$125k +
53
No College
101
College
100
Adv. Degree
100

Understand Aldi Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
16.4%
Mon
13.1%
Tue
12.0%
Wed
12.4%
Thu
12.2%
Fri
15.7%
Sat
18.2%

Aldi Basket Size

type
index
Urgent Need (1-2 Items)
24
Express Lane (3-10 Items)
91
Fill Up (11-20 Items)
188
Pantry Stocking (21+ Items)
286

Which Retailers are Popular With Aldi Shoppers?

retailers
affinity
Schnucks 3.3x
Tops 3.2x
Giant Eagle 3.2x
Speedway 2.6x
channels
affinity
Food 1.4x
Dollar 1.3x
Drug 1.2x
Mass 1.1x

Get More Data

Learn more about Aldi shoppers. Contact us to get the latest insights, including:

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Deeper demographic data

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What other retailers do Aldi shoppers shop at?

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How do Aldi shoppers shop during holidays?

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What items do Aldi shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Aldi Target Market

Arrow and target

Who actually shops at Aldi? Do these shoppers fit the intended target market of Aldi?

Thought bubble

What motivates the target market to shop at Aldi?

magnifying glass

What other target market should Aldi look at?

venn diagram

Which other retailers have a similar target market?

About Our Aldi Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.