Aldi Shopper Insights

Who shops at Aldi?

A Aldi shopper is generally slightly lower income, Caucasian, and older age. Aldi shoppers tend to make larger pantry stocking trips. The sample shopper insights data below comes from receipts of real Aldi shoppers.

Aldi Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
29.2
Avg Basket Size (units)
18.2
Avg Basket Size ($)
$38.19

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Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Aldi Shopper Demographics

demographic
index
Female
101
Male
89
<24
87
25-34
103
35-44
98
45-54
98
55-64
108
65+
107
African American
80
Asian
44
Caucasian
113
Hispanic
59
demographic
index
Has Kids
102
No Kids
97
- $20k
86
$20k-40k
105
$40k-60k
118
$60k-80k
114
$80k-100k
111
$100k-125k
88
$125k +
53
No College
101
College
100
Adv. Degree
100

Understand Aldi Shopper Behavior

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When Do They Shop?

time of day
Sun
16.4%
Mon
13.1%
Tue
12.0%
Wed
12.4%
Thu
12.2%
Fri
15.7%
Sat
18.2%

Aldi Basket Size

type
index
Urgent Need (1-2 Items)
24
Express Lane (3-10 Items)
91
Fill Up (11-20 Items)
188
Pantry Stocking (21+ Items)
286

Which Retailers are Popular With Aldi Shoppers?

retailers
affinity
Schnucks 3.3x
Tops 3.2x
Giant Eagle 3.2x
Speedway 2.6x
channels
affinity
Food 1.4x
Dollar 1.3x
Drug 1.2x
Mass 1.1x

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More Shopping Trips Captured
1 in every 500 Shopping Trips

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The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.