Aldi Shopper Insights

Who shops at Aldi? A Aldi shopper is generally slightly lower income, Caucasian, and older age. Aldi shoppers tend to make larger pantry stocking trips. The sample shopper insights data below comes from receipts of real Aldi shoppers.

Aldi Share of Wallet

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
29.2
Avg Basket Size (units)
18.2
Avg Basket Size ($)
$38.19

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Aldi Shopper Demographics

demographic
index
Female
101
Male
89
<24
87
25-34
103
35-44
98
45-54
98
55-64
108
65+
107
African American
80
Asian
44
Caucasian
113
Hispanic
59
demographic
index
Has Kids
102
No Kids
97
- $20k
86
$20k-40k
105
$40k-60k
118
$60k-80k
114
$80k-100k
111
$100k-125k
88
$125k +
53
No College
101
College
100
Adv. Degree
100

Understand Aldi Shopper Behavior

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When Do They Shop?

time of day
Sun
16.4%
Mon
13.1%
Tue
12.0%
Wed
12.4%
Thu
12.2%
Fri
15.7%
Sat
18.2%

Aldi Basket Size

type
index
Urgent Need (1-2 Items)
24
Express Lane (3-10 Items)
91
Fill Up (11-20 Items)
188
Pantry Stocking (21+ Items)
286

Which Retailers are Popular With Aldi Shoppers?

retailers
affinity
Schnucks 3.3x
Tops 3.2x
Giant Eagle 3.2x
Speedway 2.6x
channels
affinity
Food 1.4x
Dollar 1.3x
Drug 1.2x
Mass 1.1x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other retailers do Aldi shoppers shop at?

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How do Aldi shoppers shop during holidays?

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What items do Aldi shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Aldi Target Market

Arrow and target

Who actually shops at Aldi? Do these shoppers fit the intended target market of Aldi?

Thought bubble

What motivates the target market to shop at Aldi?

magnifying glass

What other target market should Aldi look at?

venn diagram

Which other retailers have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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