ALLSUP'S Shopper Insights

Who shops at ALLSUP'S?

A ALLSUP'S shopper is generally very high income, Hispanic, and upper middle age. ALLSUP'S shoppers tend to make smaller grocery trips. The sample shopper insights data below comes from receipts of real ALLSUP'S shoppers.

ALLSUP'S Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
37.0
Avg Basket Size (units)
2.7
Avg Basket Size ($)
$20.07

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  • Behavioral data
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ALLSUP'S Shopper Demographics

demographic
index
Female
100
Male
103
<24
80
25-34
75
35-44
30
45-54
315
55-64
28
65+
1
African American
10
Asian
2
Caucasian
109
Hispanic
185
demographic
index
Has Kids
47
No Kids
214
- $20k
152
$20k-40k
36
$40k-60k
68
$60k-80k
29
$80k-100k
15
$100k-125k
42
$125k +
448
No College
100
College
109
Adv. Degree
58

Understand ALLSUP'S Shopper Behavior

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When Do They Shop?

time of day
Sun
4.8%
Mon
19.4%
Tue
18.1%
Wed
15.7%
Thu
12.5%
Fri
21.7%
Sat
7.9%

ALLSUP'S Basket Size

type
index
Urgent Need (1-2 Items)
158
Express Lane (3-10 Items)
105
Fill Up (11-20 Items)
4

Which Retailers are Popular With ALLSUP'S Shoppers?

retailers
affinity
Shell 6.8x
HEB 6.1x
Albertsons 4.6x
Family Dollar 4.0x
channels
affinity
Gas & Convenience 6.6x
Dollar 2.7x
Mass 1.1x
Beauty 0.9x

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Data Highlights

Real Time Shopper and Consumer Data
Daily, Not Quarterly

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More Shopping Trips Captured
1 in every 500 Shopping Trips

InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel
The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.