AL'S Shopper Insights

Who shops at AL'S? AL'S shoppers are generally very low income, Caucasian, and senior age. AL'S shoppers tend to make mid to large sized trips. The sample shopper insights data below comes from receipts of real AL'S shoppers.

AL'S Share of Wallet

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
26.3
Avg Basket Size (units)
9.5
Avg Basket Size ($)
$30.95

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

AL'S Shopper Demographics

demographic
index
Female
111
Male
3
<24
1
25-34
71
35-44
70
45-54
144
55-64
192
65+
306
African American
27
Asian
0
Caucasian
126
Hispanic
6
demographic
index
Has Kids
94
No Kids
112
- $20k
139
$20k-40k
97
$40k-60k
130
$60k-80k
136
$80k-100k
34
$100k-125k
11
$125k +
136
No College
44
College
130
Adv. Degree
22

Understand AL'S Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
14.7%
Mon
13.3%
Tue
13.4%
Wed
13.8%
Thu
11.9%
Fri
13.8%
Sat
19.1%

AL'S Basket Size

type
index
Urgent Need (1-2 Items)
57
Express Lane (3-10 Items)
129
Fill Up (11-20 Items)
149
Pantry Stocking (21+ Items)
87

Which Retailers are Popular With AL'S Shoppers?

retailers
affinity
Meijer 9.8x
Speedway 9.3x
KMart 3.1x
Aldi 3.1x
channels
affinity
Beauty 3.8x
Drug 2.1x
Mass 1.5x
Dollar 1.1x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other retailers do AL'S shoppers shop at?

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How do AL'S shoppers shop during holidays?

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What items do AL'S shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the AL'S Target Market

Arrow and target

Who actually shops at AL'S? Do these shoppers fit the intended target market of AL'S?

Thought bubble

What motivates the target market to shop at AL'S?

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What other target market should AL'S look at?

venn diagram

Which other retailers have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us