AL'S Shopper Insights

Who shops at AL'S?

A AL'S shopper is generally very low income, Caucasian, and senior age. AL'S shoppers tend to make mid to large sized trips. The sample shopper insights data below comes from receipts of real AL'S shoppers.

AL'S Share of Wallet

We analyzed our users' shopping receipts to generate this sample share of wallet data.

Purchase Cycle (days)
26.3
Avg Basket Size (units)
9.5
Avg Basket Size ($)
$30.95

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

AL'S Shopper Demographics

demographic
index
Female
111
Male
3
<24
1
25-34
71
35-44
70
45-54
144
55-64
192
65+
306
African American
27
Asian
0
Caucasian
126
Hispanic
6
demographic
index
Has Kids
94
No Kids
112
- $20k
139
$20k-40k
97
$40k-60k
130
$60k-80k
136
$80k-100k
34
$100k-125k
11
$125k +
136
No College
44
College
130
Adv. Degree
22

Understand AL'S Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
14.7%
Mon
13.3%
Tue
13.4%
Wed
13.8%
Thu
11.9%
Fri
13.8%
Sat
19.1%

AL'S Basket Size

type
index
Urgent Need (1-2 Items)
57
Express Lane (3-10 Items)
129
Fill Up (11-20 Items)
149
Pantry Stocking (21+ Items)
87

Which Retailers are Popular With AL'S Shoppers?

retailers
affinity
Meijer 9.8x
Speedway 9.3x
KMart 3.1x
Aldi 3.1x
channels
affinity
Beauty 3.8x
Drug 2.1x
Mass 1.5x
Dollar 1.1x

Get More Data

Learn more about AL'S shoppers. Contact us to get the latest insights, including:

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Deeper demographic data

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What other retailers do AL'S shoppers shop at?

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How do AL'S shoppers shop during holidays?

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What items do AL'S shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the AL'S Target Market

Arrow and target

Who actually shops at AL'S? Do these shoppers fit the intended target market of AL'S?

Thought bubble

What motivates the target market to shop at AL'S?

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What other target market should AL'S look at?

venn diagram

Which other retailers have a similar target market?

About Our AL'S Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.