Amelias Grocery Outlet Shopper Insights

Who shops at Amelias Grocery Outlet?

A Amelias Grocery Outlet shopper is generally slightly lower income, Caucasian, and upper middle age. Amelias Grocery Outlet shoppers tend to make larger pantry stocking trips. The sample shopper insights data below comes from receipts of real Amelias Grocery Outlet shoppers.

Amelias Grocery Outlet Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
29.3
Avg Basket Size (units)
14.2
Avg Basket Size ($)
$28.2

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Amelias Grocery Outlet Shopper Demographics

demographic
index
Female
101
Male
89
<24
85
25-34
103
35-44
68
45-54
197
55-64
35
65+
35
African American
47
Asian
35
Caucasian
119
Hispanic
20
demographic
index
Has Kids
85
No Kids
132
- $20k
96
$20k-40k
78
$40k-60k
176
$60k-80k
104
$80k-100k
49
$100k-125k
126
$125k +
41
No College
132
College
93
Adv. Degree
96

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When Do They Shop?

time of day
Sun
12.3%
Mon
16.1%
Tue
12.3%
Wed
11.8%
Thu
12.4%
Fri
16.4%
Sat
18.7%

Amelias Grocery Outlet Basket Size

type
index
Urgent Need (1-2 Items)
43
Express Lane (3-10 Items)
99
Fill Up (11-20 Items)
187
Pantry Stocking (21+ Items)
195

Which Retailers are Popular With Amelias Grocery Outlet Shoppers?

retailers
affinity
Weis Markets 27.0x
Ahold 11.0x
Wawa 7.7x
A&P 5.5x
channels
affinity
Liquor 2.8x
Gas & Convenience 1.7x
Food 1.7x
Dollar 1.6x

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Data Highlights

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More Shopping Trips Captured
1 in every 500 Shopping Trips

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The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.