A&P Shopper Insights

Who shops at A&P?

A A&P shopper is generally very high income, African American, and upper middle age. A&P shoppers tend to make mid to large sized trips. The sample shopper insights data below comes from receipts of real A&P shoppers.

A&P Share of Wallet

We analyzed our users' shopping receipts to generate this sample share of wallet data.

Purchase Cycle (days)
30.0
Avg Basket Size (units)
11.2
Avg Basket Size ($)
$37.71

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

A&P Shopper Demographics

demographic
index
Female
97
Male
126
<24
49
25-34
72
35-44
107
45-54
130
55-64
99
65+
97
African American
107
Asian
83
Caucasian
102
Hispanic
105
demographic
index
Has Kids
105
No Kids
89
- $20k
95
$20k-40k
71
$40k-60k
69
$60k-80k
82
$80k-100k
109
$100k-125k
142
$125k +
166
No College
115
College
95
Adv. Degree
107

Understand A&P Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
19.3%
Mon
14.0%
Tue
12.6%
Wed
11.7%
Thu
11.5%
Fri
13.9%
Sat
17.0%

A&P Basket Size

type
index
Urgent Need (1-2 Items)
58
Express Lane (3-10 Items)
120
Fill Up (11-20 Items)
136
Pantry Stocking (21+ Items)
133

Which Retailers are Popular With A&P Shoppers?

retailers
affinity
Wakefern 12.1x
Wawa 6.8x
BJ's 5.6x
Ahold 5.2x
channels
affinity
Liquor 2.2x
Food 1.8x
Drug 1.6x
Beauty 1.1x

Get More Data

Learn more about A&P shoppers. Contact us to get the latest insights, including:

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Deeper demographic data

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What other retailers do A&P shoppers shop at?

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How do A&P shoppers shop during holidays?

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What items do A&P shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the A&P Target Market

Arrow and target

Who actually shops at A&P? Do these shoppers fit the intended target market of A&P?

Thought bubble

What motivates the target market to shop at A&P?

magnifying glass

What other target market should A&P look at?

venn diagram

Which other retailers have a similar target market?

About Our A&P Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.