A&P Shopper Insights

Who shops at A&P?

A A&P shopper is generally very high income, African American, and upper middle age. A&P shoppers tend to make mid to large sized trips. The sample shopper insights data below comes from receipts of real A&P shoppers.

A&P Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
30.0
Avg Basket Size (units)
11.2
Avg Basket Size ($)
$37.71

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Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

A&P Shopper Demographics

demographic
index
Female
97
Male
126
<24
49
25-34
72
35-44
107
45-54
130
55-64
99
65+
97
African American
107
Asian
83
Caucasian
102
Hispanic
105
demographic
index
Has Kids
105
No Kids
89
- $20k
95
$20k-40k
71
$40k-60k
69
$60k-80k
82
$80k-100k
109
$100k-125k
142
$125k +
166
No College
115
College
95
Adv. Degree
107

Understand A&P Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
19.3%
Mon
14.0%
Tue
12.6%
Wed
11.7%
Thu
11.5%
Fri
13.9%
Sat
17.0%

A&P Basket Size

type
index
Urgent Need (1-2 Items)
58
Express Lane (3-10 Items)
120
Fill Up (11-20 Items)
136
Pantry Stocking (21+ Items)
133

Which Retailers are Popular With A&P Shoppers?

retailers
affinity
Wakefern 12.1x
Wawa 6.8x
BJ's 5.6x
Ahold 5.2x
channels
affinity
Liquor 2.2x
Food 1.8x
Drug 1.6x
Beauty 1.1x

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Shopper and Consumer Insight Clients

Data Highlights

Real Time Shopper and Consumer Data
Daily, Not Quarterly

Get data on yesterday's purchases today.

More Shopping Trips Captured
1 in every 500 Shopping Trips

InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel
The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.