A&P Shopper Insights

Who shops at A&P? A A&P shopper is generally very high income, African American, and upper middle age. A&P shoppers tend to make mid to large sized trips. The sample shopper insights data below comes from receipts of real A&P shoppers.

A&P Share of Wallet

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
30.0
Avg Basket Size (units)
11.2
Avg Basket Size ($)
$37.71

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

A&P Shopper Demographics

demographic
index
Female
97
Male
126
<24
49
25-34
72
35-44
107
45-54
130
55-64
99
65+
97
African American
107
Asian
83
Caucasian
102
Hispanic
105
demographic
index
Has Kids
105
No Kids
89
- $20k
95
$20k-40k
71
$40k-60k
69
$60k-80k
82
$80k-100k
109
$100k-125k
142
$125k +
166
No College
115
College
95
Adv. Degree
107

Understand A&P Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
19.3%
Mon
14.0%
Tue
12.6%
Wed
11.7%
Thu
11.5%
Fri
13.9%
Sat
17.0%

A&P Basket Size

type
index
Urgent Need (1-2 Items)
58
Express Lane (3-10 Items)
120
Fill Up (11-20 Items)
136
Pantry Stocking (21+ Items)
133

Which Retailers are Popular With A&P Shoppers?

retailers
affinity
Wakefern 12.1x
Wawa 6.8x
BJ's 5.6x
Ahold 5.2x
channels
affinity
Liquor 2.2x
Food 1.8x
Drug 1.6x
Beauty 1.1x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other retailers do A&P shoppers shop at?

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How do A&P shoppers shop during holidays?

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What items do A&P shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the A&P Target Market

Arrow and target

Who actually shops at A&P? Do these shoppers fit the intended target market of A&P?

Thought bubble

What motivates the target market to shop at A&P?

magnifying glass

What other target market should A&P look at?

venn diagram

Which other retailers have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us