Apple Market Shopper Insights

Who shops at Apple Market?

A Apple Market shopper is generally very low income, Caucasian, and young adult age. Apple Market shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real Apple Market shoppers.

Apple Market Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
31.2
Avg Basket Size (units)
7.1
Avg Basket Size ($)
$27.07

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Apple Market Shopper Demographics

demographic
index
Female
102
Male
82
<24
7
25-34
142
35-44
101
45-54
92
55-64
29
65+
70
African American
116
Asian
7
Caucasian
118
Hispanic
15
demographic
index
Has Kids
109
No Kids
81
- $20k
322
$20k-40k
107
$40k-60k
139
$60k-80k
51
$80k-100k
13
$100k-125k
124
$125k +
32
No College
207
College
89
Adv. Degree
29

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When Do They Shop?

time of day
Sun
17.5%
Mon
12.7%
Tue
11.6%
Wed
13.8%
Thu
12.4%
Fri
17.0%
Sat
15.1%

Apple Market Basket Size

type
index
Urgent Need (1-2 Items)
90
Express Lane (3-10 Items)
121
Fill Up (11-20 Items)
93
Pantry Stocking (21+ Items)
70

Which Retailers are Popular With Apple Market Shoppers?

retailers
affinity
Hy-Vee 9.6x
Delhaize America 6.2x
Price Chopper 5.2x
Dollar General 3.8x
channels
affinity
Dollar 2.7x
Gas & Convenience 2.0x
Food 1.2x
Mass 1.2x

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Data Highlights

Real Time Shopper and Consumer Data
Daily, Not Quarterly

Rapid consumer and shopper insights.

More Shopping Trips Captured
1 in every 500 Shopping Trips

InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel
The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.