Apple Market Shopper Insights

Who shops at Apple Market? A Apple Market shopper is generally very low income, Caucasian, and young adult age. Apple Market shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real Apple Market shoppers.

Apple Market Share of Wallet

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
31.2
Avg Basket Size (units)
7.1
Avg Basket Size ($)
$27.07

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Apple Market Shopper Demographics

demographic
index
Female
102
Male
82
<24
7
25-34
142
35-44
101
45-54
92
55-64
29
65+
70
African American
116
Asian
7
Caucasian
118
Hispanic
15
demographic
index
Has Kids
109
No Kids
81
- $20k
322
$20k-40k
107
$40k-60k
139
$60k-80k
51
$80k-100k
13
$100k-125k
124
$125k +
32
No College
207
College
89
Adv. Degree
29

Understand Apple Market Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
17.5%
Mon
12.7%
Tue
11.6%
Wed
13.8%
Thu
12.4%
Fri
17.0%
Sat
15.1%

Apple Market Basket Size

type
index
Urgent Need (1-2 Items)
90
Express Lane (3-10 Items)
121
Fill Up (11-20 Items)
93
Pantry Stocking (21+ Items)
70

Which Retailers are Popular With Apple Market Shoppers?

retailers
affinity
Hy-Vee 9.6x
Delhaize America 6.2x
Price Chopper 5.2x
Dollar General 3.8x
channels
affinity
Dollar 2.7x
Gas & Convenience 2.0x
Food 1.2x
Mass 1.2x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other retailers do Apple Market shoppers shop at?

check mark

How do Apple Market shoppers shop during holidays?

check mark

What items do Apple Market shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Apple Market Target Market

Arrow and target

Who actually shops at Apple Market? Do these shoppers fit the intended target market of Apple Market?

Thought bubble

What motivates the target market to shop at Apple Market?

magnifying glass

What other target market should Apple Market look at?

venn diagram

Which other retailers have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us