Apples Market Shopper Insights

Who shops at Apples Market? Apples Market shoppers are generally very low income, African American, and adolescent age. Apples Market shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real Apples Market shoppers.

Apples Market Share of Wallet

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
31.4
Avg Basket Size (units)
8.7
Avg Basket Size ($)
$30.79

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Apples Market Shopper Demographics

demographic
index
Female
98
Male
118
<24
442
25-34
53
35-44
130
45-54
96
55-64
11
65+
48
African American
125
Asian
2
Caucasian
114
Hispanic
100
demographic
index
Has Kids
110
No Kids
78
- $20k
700
$20k-40k
72
$40k-60k
127
$60k-80k
14
$80k-100k
45
$100k-125k
2
$125k +
1
No College
249
College
83
Adv. Degree
13

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When Do They Shop?

time of day
Sun
17.2%
Mon
9.8%
Tue
12.7%
Wed
18.4%
Thu
8.6%
Fri
18.7%
Sat
14.6%

Apples Market Basket Size

type
index
Urgent Need (1-2 Items)
55
Express Lane (3-10 Items)
144
Fill Up (11-20 Items)
123
Pantry Stocking (21+ Items)
73

Which Retailers are Popular With Apples Market Shoppers?

retailers
affinity
Giant Eagle 24.6x
Speedway 10.5x
Houchens Industries 5.7x
IGA 4.6x
channels
affinity
Drug 2.4x
Dollar 2.2x
Gas & Convenience 1.9x
Food 1.2x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other retailers do Apples Market shoppers shop at?

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How do Apples Market shoppers shop during holidays?

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What items do Apples Market shoppers buy?

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Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Apples Market Target Market

Arrow and target

Who actually shops at Apples Market? Do these shoppers fit the intended target market of Apples Market?

Thought bubble

What motivates the target market to shop at Apples Market?

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What other target market should Apples Market look at?

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Which other retailers have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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