Apples Market Shopper Insights

Who shops at Apples Market?

A Apples Market shopper is generally very low income, African American, and adolescent age. Apples Market shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real Apples Market shoppers.

Apples Market Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
31.4
Avg Basket Size (units)
8.7
Avg Basket Size ($)
$30.79

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
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Apples Market Shopper Demographics

demographic
index
Female
98
Male
118
<24
442
25-34
53
35-44
130
45-54
96
55-64
11
65+
48
African American
125
Asian
2
Caucasian
114
Hispanic
100
demographic
index
Has Kids
110
No Kids
78
- $20k
700
$20k-40k
72
$40k-60k
127
$60k-80k
14
$80k-100k
45
$100k-125k
2
$125k +
1
No College
249
College
83
Adv. Degree
13

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When Do They Shop?

time of day
Sun
17.2%
Mon
9.8%
Tue
12.7%
Wed
18.4%
Thu
8.6%
Fri
18.7%
Sat
14.6%

Apples Market Basket Size

type
index
Urgent Need (1-2 Items)
55
Express Lane (3-10 Items)
144
Fill Up (11-20 Items)
123
Pantry Stocking (21+ Items)
73

Which Retailers are Popular With Apples Market Shoppers?

retailers
affinity
Giant Eagle 24.6x
Speedway 10.5x
Houchens Industries 5.7x
IGA 4.6x
channels
affinity
Drug 2.4x
Dollar 2.2x
Gas & Convenience 1.9x
Food 1.2x

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Data Highlights

Real Time Shopper and Consumer Data
Daily, Not Quarterly

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More Shopping Trips Captured
1 in every 500 Shopping Trips

InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel
The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.