ASSI PLAZA Shopper Insights

Who shops at ASSI PLAZA? ASSI PLAZA shoppers are generally very low income, Asian, and adolescent age. ASSI PLAZA shoppers tend to make mid to large sized trips. The sample shopper insights data below comes from receipts of real ASSI PLAZA shoppers.

ASSI PLAZA Share of Wallet

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
40.2
Avg Basket Size (units)
11.0
Avg Basket Size ($)
$46.12

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

ASSI PLAZA Shopper Demographics

demographic
index
Female
92
Male
174
<24
185
25-34
113
35-44
108
45-54
80
55-64
70
65+
9
African American
7
Asian
1050
Caucasian
9
Hispanic
7
demographic
index
Has Kids
84
No Kids
134
- $20k
161
$20k-40k
156
$40k-60k
90
$60k-80k
72
$80k-100k
142
$100k-125k
46
$125k +
50
No College
45
College
104
Adv. Degree
144

Understand ASSI PLAZA Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
23.0%
Mon
10.6%
Tue
6.6%
Wed
10.3%
Thu
9.3%
Fri
13.8%
Sat
26.6%

ASSI PLAZA Basket Size

type
index
Urgent Need (1-2 Items)
42
Express Lane (3-10 Items)
119
Fill Up (11-20 Items)
178
Pantry Stocking (21+ Items)
138

Which Retailers are Popular With ASSI PLAZA Shoppers?

retailers
affinity
BJ's 4.7x
A&P 3.4x
Costco 3.2x
Whole Foods 3.1x
channels
affinity
Drug 1.8x
Club 1.8x
Food 1.6x
Liquor 1.0x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other retailers do ASSI PLAZA shoppers shop at?

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How do ASSI PLAZA shoppers shop during holidays?

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What items do ASSI PLAZA shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the ASSI PLAZA Target Market

Arrow and target

Who actually shops at ASSI PLAZA? Do these shoppers fit the intended target market of ASSI PLAZA?

Thought bubble

What motivates the target market to shop at ASSI PLAZA?

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What other target market should ASSI PLAZA look at?

venn diagram

Which other retailers have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us