ASSI PLAZA Shopper Insights

Who shops at ASSI PLAZA?

A ASSI PLAZA shopper is generally very low income, Asian, and adolescent age. ASSI PLAZA shoppers tend to make mid to large sized trips. The sample shopper insights data below comes from receipts of real ASSI PLAZA shoppers.

ASSI PLAZA Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
40.2
Avg Basket Size (units)
11.0
Avg Basket Size ($)
$46.12

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ASSI PLAZA Shopper Demographics

demographic
index
Female
92
Male
174
<24
185
25-34
113
35-44
108
45-54
80
55-64
70
65+
9
African American
7
Asian
1050
Caucasian
9
Hispanic
7
demographic
index
Has Kids
84
No Kids
134
- $20k
161
$20k-40k
156
$40k-60k
90
$60k-80k
72
$80k-100k
142
$100k-125k
46
$125k +
50
No College
45
College
104
Adv. Degree
144

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When Do They Shop?

time of day
Sun
23.0%
Mon
10.6%
Tue
6.6%
Wed
10.3%
Thu
9.3%
Fri
13.8%
Sat
26.6%

ASSI PLAZA Basket Size

type
index
Urgent Need (1-2 Items)
42
Express Lane (3-10 Items)
119
Fill Up (11-20 Items)
178
Pantry Stocking (21+ Items)
138

Which Retailers are Popular With ASSI PLAZA Shoppers?

retailers
affinity
BJ's 4.7x
A&P 3.4x
Costco 3.2x
Whole Foods 3.1x
channels
affinity
Drug 1.8x
Club 1.8x
Food 1.6x
Liquor 1.0x

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More Shopping Trips Captured
1 in every 500 Shopping Trips

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The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.