Associated Shopper Insights

Who shops at Associated?

A Associated shopper is generally very low income, Hispanic, and adolescent age. Associated shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real Associated shoppers.

Associated Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
21.9
Avg Basket Size (units)
7.9
Avg Basket Size ($)
$23.36

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Associated Shopper Demographics

demographic
index
Female
83
Male
253
<24
416
25-34
95
35-44
89
45-54
82
55-64
81
65+
140
African American
222
Asian
105
Caucasian
66
Hispanic
252
demographic
index
Has Kids
90
No Kids
121
- $20k
189
$20k-40k
106
$40k-60k
103
$60k-80k
79
$80k-100k
60
$100k-125k
117
$125k +
89
No College
158
College
98
Adv. Degree
43

Understand Associated Shopper Behavior

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When Do They Shop?

time of day
Sun
13.7%
Mon
13.9%
Tue
12.3%
Wed
13.8%
Thu
12.3%
Fri
16.4%
Sat
17.5%

Associated Basket Size

type
index
Urgent Need (1-2 Items)
69
Express Lane (3-10 Items)
136
Fill Up (11-20 Items)
117
Pantry Stocking (21+ Items)
64

Which Retailers are Popular With Associated Shoppers?

retailers
affinity
A&P 8.9x
RiteAid 5.8x
BJ's 4.2x
Winco Foods 3.9x
channels
affinity
Drug 2.2x
Food 1.8x
Pet 1.3x
Gas & Convenience 1.0x

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Data Highlights

Real Time Shopper and Consumer Data
Daily, Not Quarterly

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More Shopping Trips Captured
1 in every 500 Shopping Trips

InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel
The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.