Associated Shopper Insights

Who shops at Associated?

A Associated shopper is generally very low income, Hispanic, and adolescent age. Associated shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real Associated shoppers.

Associated Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
21.9
Avg Basket Size (units)
7.9
Avg Basket Size ($)
$23.36

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Associated Shopper Demographics

demographic
index
Female
83
Male
253
<24
416
25-34
95
35-44
89
45-54
82
55-64
81
65+
140
African American
222
Asian
105
Caucasian
66
Hispanic
252
demographic
index
Has Kids
90
No Kids
121
- $20k
189
$20k-40k
106
$40k-60k
103
$60k-80k
79
$80k-100k
60
$100k-125k
117
$125k +
89
No College
158
College
98
Adv. Degree
43

Understand Associated Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
13.7%
Mon
13.9%
Tue
12.3%
Wed
13.8%
Thu
12.3%
Fri
16.4%
Sat
17.5%

Associated Basket Size

type
index
Urgent Need (1-2 Items)
69
Express Lane (3-10 Items)
136
Fill Up (11-20 Items)
117
Pantry Stocking (21+ Items)
64

Which Retailers are Popular With Associated Shoppers?

retailers
affinity
A&P 8.9x
RiteAid 5.8x
BJ's 4.2x
Winco Foods 3.9x
channels
affinity
Drug 2.2x
Food 1.8x
Pet 1.3x
Gas & Convenience 1.0x

Get More Data

Learn more about Associated shoppers. Contact us to get the latest insights, including:

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Deeper demographic data

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What other retailers do Associated shoppers shop at?

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How do Associated shoppers shop during holidays?

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What items do Associated shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Associated Target Market

Arrow and target

Who actually shops at Associated? Do these shoppers fit the intended target market of Associated?

Thought bubble

What motivates the target market to shop at Associated?

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What other target market should Associated look at?

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Which other retailers have a similar target market?

About Our Associated Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.