Bargain Hunt Superstores Shopper Insights

Who shops at Bargain Hunt Superstores?

A Bargain Hunt Superstores shopper is generally very low income, African American, and senior age. Bargain Hunt Superstores shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real Bargain Hunt Superstores shoppers.

Bargain Hunt Superstores Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
40.3
Avg Basket Size (units)
4.5
Avg Basket Size ($)
$37.77

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Bargain Hunt Superstores Shopper Demographics

demographic
index
Female
101
Male
95
<24
105
25-34
98
35-44
99
45-54
91
55-64
98
65+
199
African American
160
Asian
42
Caucasian
108
Hispanic
95
demographic
index
Has Kids
84
No Kids
135
- $20k
169
$20k-40k
100
$40k-60k
117
$60k-80k
116
$80k-100k
102
$100k-125k
50
$125k +
54
No College
112
College
96
Adv. Degree
106

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When Do They Shop?

time of day
Sun
8.3%
Mon
11.0%
Tue
12.9%
Wed
11.0%
Thu
9.4%
Fri
17.7%
Sat
29.6%

Bargain Hunt Superstores Basket Size

type
index
Urgent Need (1-2 Items)
105
Express Lane (3-10 Items)
135
Fill Up (11-20 Items)
57
Pantry Stocking (21+ Items)
12

Which Retailers are Popular With Bargain Hunt Superstores Shoppers?

retailers
affinity
IGA 5.3x
Shell 4.3x
Dollar General 4.2x
Houchens Industries 3.5x
channels
affinity
Dollar 2.8x
Gas & Convenience 1.5x
Beauty 1.3x
Mass 1.3x

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The Real America

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