Bashas Shopper Insights

Who shops at Bashas?

A Bashas shopper is generally slightly lower income, Caucasian, and senior age. Bashas shoppers tend to make mid to large sized trips. The sample shopper insights data below comes from receipts of real Bashas shoppers.

Bashas Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
34.0
Avg Basket Size (units)
8.2
Avg Basket Size ($)
$25.84

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Bashas Shopper Demographics

demographic
index
Female
102
Male
79
<24
21
25-34
103
35-44
76
45-54
99
55-64
158
65+
340
African American
63
Asian
72
Caucasian
103
Hispanic
66
demographic
index
Has Kids
83
No Kids
136
- $20k
106
$20k-40k
84
$40k-60k
132
$60k-80k
98
$80k-100k
115
$100k-125k
68
$125k +
87
No College
73
College
108
Adv. Degree
92

Understand Bashas Shopper Behavior

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When Do They Shop?

time of day
Sun
16.4%
Mon
12.6%
Tue
11.8%
Wed
12.8%
Thu
13.3%
Fri
15.6%
Sat
17.5%

Bashas Basket Size

type
index
Urgent Need (1-2 Items)
70
Express Lane (3-10 Items)
125
Fill Up (11-20 Items)
131
Pantry Stocking (21+ Items)
79

Which Retailers are Popular With Bashas Shoppers?

retailers
affinity
Circle K 11.1x
Sprouts Farmers Market 9.3x
99 Cents Only 3.9x
Safeway 3.9x
channels
affinity
Dollar 1.5x
Pet 1.4x
Club 1.4x
Mass 1.3x

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More Shopping Trips Captured
1 in every 500 Shopping Trips

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The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.