Bashas Shopper Insights

Who shops at Bashas?

A Bashas shopper is generally slightly lower income, Caucasian, and senior age. Bashas shoppers tend to make mid to large sized trips. The sample shopper insights data below comes from receipts of real Bashas shoppers.

Bashas Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
34.0
Avg Basket Size (units)
8.2
Avg Basket Size ($)
$25.84

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Bashas Shopper Demographics

demographic
index
Female
102
Male
79
<24
21
25-34
103
35-44
76
45-54
99
55-64
158
65+
340
African American
63
Asian
72
Caucasian
103
Hispanic
66
demographic
index
Has Kids
83
No Kids
136
- $20k
106
$20k-40k
84
$40k-60k
132
$60k-80k
98
$80k-100k
115
$100k-125k
68
$125k +
87
No College
73
College
108
Adv. Degree
92

Understand Bashas Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
16.4%
Mon
12.6%
Tue
11.8%
Wed
12.8%
Thu
13.3%
Fri
15.6%
Sat
17.5%

Bashas Basket Size

type
index
Urgent Need (1-2 Items)
70
Express Lane (3-10 Items)
125
Fill Up (11-20 Items)
131
Pantry Stocking (21+ Items)
79

Which Retailers are Popular With Bashas Shoppers?

retailers
affinity
Circle K 11.1x
Sprouts Farmers Market 9.3x
99 Cents Only 3.9x
Safeway 3.9x
channels
affinity
Dollar 1.5x
Pet 1.4x
Club 1.4x
Mass 1.3x

Get More Data

Learn more about Bashas shoppers. Contact us to get the latest insights, including:

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Deeper demographic data

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What other retailers do Bashas shoppers shop at?

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How do Bashas shoppers shop during holidays?

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What items do Bashas shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Bashas Target Market

Arrow and target

Who actually shops at Bashas? Do these shoppers fit the intended target market of Bashas?

Thought bubble

What motivates the target market to shop at Bashas?

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What other target market should Bashas look at?

venn diagram

Which other retailers have a similar target market?

About Our Bashas Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.