Bath & Body Works Shopper Insights

Who shops at Bath & Body Works ?

A Bath & Body Works shopper is generally higher income, African American, and adolescent age. Bath & Body Works shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real Bath & Body Works shoppers.

Bath & Body Works Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
49.0
Avg Basket Size (units)
6.0
Avg Basket Size ($)
$25.0

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Bath & Body Works Shopper Demographics

demographic
index
Female
104
Male
66
<24
132
25-34
99
35-44
100
45-54
104
55-64
90
65+
81
African American
144
Asian
89
Caucasian
99
Hispanic
101
demographic
index
Has Kids
95
No Kids
110
- $20k
94
$20k-40k
97
$40k-60k
99
$60k-80k
101
$80k-100k
103
$100k-125k
107
$125k +
98
No College
96
College
102
Adv. Degree
96

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When Do They Shop?

time of day
Sun
13.8%
Mon
10.5%
Tue
9.4%
Wed
9.5%
Thu
11.3%
Fri
20.2%
Sat
25.2%

Bath & Body Works Basket Size

type
index
Urgent Need (1-2 Items)
65
Express Lane (3-10 Items)
163
Fill Up (11-20 Items)
94
Pantry Stocking (21+ Items)
12

Which Retailers are Popular With Bath & Body Works Shoppers?

retailers
affinity
PetSmart 1.8x
Petco 1.7x
KMart 1.6x
Dollar Tree 1.6x
channels
affinity
Beauty 4.5x
Pet 1.5x
Liquor 1.3x
Dollar 1.3x

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More Shopping Trips Captured
1 in every 500 Shopping Trips

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The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.