Bayard Market Shopper Insights

Who shops at Bayard Market?

A Bayard Market shopper is generally very low income, Asian, and lower middle age. Bayard Market shoppers tend to make smaller grocery trips. The sample shopper insights data below comes from receipts of real Bayard Market shoppers.

Bayard Market Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
36.7
Avg Basket Size (units)
2.0
Avg Basket Size ($)
$8.6

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Bayard Market Shopper Demographics

demographic
index
Female
80
Male
283
<24
70
25-34
109
35-44
155
45-54
21
55-64
5
65+
139
African American
33
Asian
1080
Caucasian
1
Hispanic
0
demographic
index
Has Kids
103
No Kids
95
- $20k
231
$20k-40k
190
$40k-60k
34
$60k-80k
55
$80k-100k
33
$100k-125k
224
$125k +
18
No College
94
College
92
Adv. Degree
144

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When Do They Shop?

time of day
Sun
24.3%
Mon
14.3%
Tue
15.1%
Wed
8.4%
Thu
10.5%
Fri
11.8%
Sat
15.7%

Bayard Market Basket Size

type
index
Urgent Need (1-2 Items)
201
Express Lane (3-10 Items)
63
Fill Up (11-20 Items)
1

Which Retailers are Popular With Bayard Market Shoppers?

retailers
affinity
A&P 17.3x
BJ's 10.9x
Wakefern 9.2x
Whole Foods 8.8x
channels
affinity
Drug 2.5x
Food 2.2x
Club 0.5x
Beauty 0.2x

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More Shopping Trips Captured
1 in every 500 Shopping Trips

InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel
The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.