Bayard Market Shopper Insights

Who shops at Bayard Market? A Bayard Market shopper is generally very low income, Asian, and lower middle age. Bayard Market shoppers tend to make smaller grocery trips. The sample shopper insights data below comes from receipts of real Bayard Market shoppers.

Bayard Market Share of Wallet

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
36.7
Avg Basket Size (units)
2.0
Avg Basket Size ($)
$8.6

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Bayard Market Shopper Demographics

demographic
index
Female
80
Male
283
<24
70
25-34
109
35-44
155
45-54
21
55-64
5
65+
139
African American
33
Asian
1080
Caucasian
1
Hispanic
0
demographic
index
Has Kids
103
No Kids
95
- $20k
231
$20k-40k
190
$40k-60k
34
$60k-80k
55
$80k-100k
33
$100k-125k
224
$125k +
18
No College
94
College
92
Adv. Degree
144

Understand Bayard Market Shopper Behavior

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When Do They Shop?

time of day
Sun
24.3%
Mon
14.3%
Tue
15.1%
Wed
8.4%
Thu
10.5%
Fri
11.8%
Sat
15.7%

Bayard Market Basket Size

type
index
Urgent Need (1-2 Items)
201
Express Lane (3-10 Items)
63
Fill Up (11-20 Items)
1

Which Retailers are Popular With Bayard Market Shoppers?

retailers
affinity
A&P 17.3x
BJ's 10.9x
Wakefern 9.2x
Whole Foods 8.8x
channels
affinity
Drug 2.5x
Food 2.2x
Club 0.5x
Beauty 0.2x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other retailers do Bayard Market shoppers shop at?

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How do Bayard Market shoppers shop during holidays?

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What items do Bayard Market shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Bayard Market Target Market

Arrow and target

Who actually shops at Bayard Market? Do these shoppers fit the intended target market of Bayard Market?

Thought bubble

What motivates the target market to shop at Bayard Market?

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What other target market should Bayard Market look at?

venn diagram

Which other retailers have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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