Berkots Super Foods Shopper Insights

Who shops at Berkots Super Foods?

A Berkots Super Foods shopper is generally slightly higher income, Caucasian, and upper middle age. Berkots Super Foods shoppers tend to make mid to large sized trips. The sample shopper insights data below comes from receipts of real Berkots Super Foods shoppers.

Berkots Super Foods Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
31.5
Avg Basket Size (units)
10.6
Avg Basket Size ($)
$37.61

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Berkots Super Foods Shopper Demographics

demographic
index
Female
105
Male
56
<24
31
25-34
47
35-44
99
45-54
179
55-64
117
65+
66
African American
7
Asian
37
Caucasian
120
Hispanic
56
demographic
index
Has Kids
117
No Kids
63
- $20k
131
$20k-40k
43
$40k-60k
115
$60k-80k
84
$80k-100k
159
$100k-125k
45
$125k +
148
No College
96
College
103
Adv. Degree
89

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When Do They Shop?

time of day
Sun
18.0%
Mon
12.3%
Tue
10.9%
Wed
11.2%
Thu
11.9%
Fri
15.9%
Sat
19.8%

Berkots Super Foods Basket Size

type
index
Urgent Need (1-2 Items)
44
Express Lane (3-10 Items)
126
Fill Up (11-20 Items)
162
Pantry Stocking (21+ Items)
124

Which Retailers are Popular With Berkots Super Foods Shoppers?

retailers
affinity
Albertsons 7.2x
Speedway 6.8x
Aldi 4.8x
Shell 4.1x
channels
affinity
Drug 2.1x
Gas & Convenience 1.5x
Pet 1.4x
Food 1.2x

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