Berkots Super Foods Shopper Insights

Who shops at Berkots Super Foods? Berkots Super Foods shoppers are generally slightly higher income, Caucasian, and upper middle age. Berkots Super Foods shoppers tend to make mid to large sized trips. The sample shopper insights data below comes from receipts of real Berkots Super Foods shoppers.

Berkots Super Foods Share of Wallet

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
31.5
Avg Basket Size (units)
10.6
Avg Basket Size ($)
$37.61

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  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Berkots Super Foods Shopper Demographics

demographic
index
Female
105
Male
56
<24
31
25-34
47
35-44
99
45-54
179
55-64
117
65+
66
African American
7
Asian
37
Caucasian
120
Hispanic
56
demographic
index
Has Kids
117
No Kids
63
- $20k
131
$20k-40k
43
$40k-60k
115
$60k-80k
84
$80k-100k
159
$100k-125k
45
$125k +
148
No College
96
College
103
Adv. Degree
89

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When Do They Shop?

time of day
Sun
18.0%
Mon
12.3%
Tue
10.9%
Wed
11.2%
Thu
11.9%
Fri
15.9%
Sat
19.8%

Berkots Super Foods Basket Size

type
index
Urgent Need (1-2 Items)
44
Express Lane (3-10 Items)
126
Fill Up (11-20 Items)
162
Pantry Stocking (21+ Items)
124

Which Retailers are Popular With Berkots Super Foods Shoppers?

retailers
affinity
Albertsons 7.2x
Speedway 6.8x
Aldi 4.8x
Shell 4.1x
channels
affinity
Drug 2.1x
Gas & Convenience 1.5x
Pet 1.4x
Food 1.2x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other retailers do Berkots Super Foods shoppers shop at?

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How do Berkots Super Foods shoppers shop during holidays?

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What items do Berkots Super Foods shoppers buy?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Berkots Super Foods Target Market

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Who actually shops at Berkots Super Foods? Do these shoppers fit the intended target market of Berkots Super Foods?

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What motivates the target market to shop at Berkots Super Foods?

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What other target market should Berkots Super Foods look at?

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Which other retailers have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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