BGs Value Market Shopper Insights

Who shops at BGs Value Market?

A BGs Value Market shopper is generally higher income, Caucasian, and older age. BGs Value Market shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real BGs Value Market shoppers.

BGs Value Market Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
17.4
Avg Basket Size (units)
7.4
Avg Basket Size ($)
$21.43

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  • Behavioral data
  • Attitudinal surveys
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BGs Value Market Shopper Demographics

demographic
index
Female
93
Male
165
<24
3
25-34
80
35-44
91
45-54
35
55-64
427
Caucasian
132
Hispanic
0
demographic
index
Has Kids
51
No Kids
207
- $20k
14
$20k-40k
143
$40k-60k
82
$60k-80k
126
$80k-100k
118
$100k-125k
170
$125k +
3
No College
239
College
61
Adv. Degree
126

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When Do They Shop?

time of day
Sun
16.9%
Mon
15.1%
Tue
13.3%
Wed
12.0%
Thu
11.6%
Fri
15.1%
Sat
16.0%

BGs Value Market Basket Size

type
index
Urgent Need (1-2 Items)
67
Express Lane (3-10 Items)
141
Fill Up (11-20 Items)
118
Pantry Stocking (21+ Items)
49

Which Retailers are Popular With BGs Value Market Shoppers?

retailers
affinity
Weis Markets 55.1x
Ahold 8.9x
Shell 6.2x
Wawa 5.0x
channels
affinity
Gas & Convenience 2.9x
Liquor 2.7x
Food 1.7x
Dollar 1.3x

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Data Highlights

Real Time Shopper and Consumer Data
Daily, Not Quarterly

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More Shopping Trips Captured
1 in every 500 Shopping Trips

InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel
The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.