BGs Value Market Shopper Insights

Who shops at BGs Value Market?

A BGs Value Market shopper is generally higher income, Caucasian, and older age. BGs Value Market shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real BGs Value Market shoppers.

BGs Value Market Share of Wallet

We analyzed our users' shopping receipts to generate this sample share of wallet data.

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
17.4
Avg Basket Size (units)
7.4
Avg Basket Size ($)
$21.43

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

BGs Value Market Shopper Demographics

demographic
index
Female
93
Male
165
<24
3
25-34
80
35-44
91
45-54
35
55-64
427
Caucasian
132
Hispanic
0
demographic
index
Has Kids
51
No Kids
207
- $20k
14
$20k-40k
143
$40k-60k
82
$60k-80k
126
$80k-100k
118
$100k-125k
170
$125k +
3
No College
239
College
61
Adv. Degree
126

Understand BGs Value Market Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
16.9%
Mon
15.1%
Tue
13.3%
Wed
12.0%
Thu
11.6%
Fri
15.1%
Sat
16.0%

BGs Value Market Basket Size

type
index
Urgent Need (1-2 Items)
67
Express Lane (3-10 Items)
141
Fill Up (11-20 Items)
118
Pantry Stocking (21+ Items)
49

Which Retailers are Popular With BGs Value Market Shoppers?

retailers
affinity
Weis Markets 55.1x
Ahold 8.9x
Shell 6.2x
Wawa 5.0x
channels
affinity
Gas & Convenience 2.9x
Liquor 2.7x
Food 1.7x
Dollar 1.3x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other retailers do BGs Value Market shoppers shop at?

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How do BGs Value Market shoppers shop during holidays?

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What items do BGs Value Market shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the BGs Value Market Target Market

Arrow and target

Who actually shops at BGs Value Market? Do these shoppers fit the intended target market of BGs Value Market?

Thought bubble

What motivates the target market to shop at BGs Value Market?

magnifying glass

What other target market should BGs Value Market look at?

venn diagram

Which other retailers have a similar target market?

About Our BGs Value Market Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.