Bi Mart Shopper Insights

Who shops at Bi Mart?

A Bi Mart shopper is generally median income, Caucasian, and senior age. Bi Mart shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real Bi Mart shoppers.

Bi Mart Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
37.8
Avg Basket Size (units)
5.5
Avg Basket Size ($)
$30.7

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Bi Mart Shopper Demographics

demographic
index
Female
101
Male
91
<24
67
25-34
72
35-44
60
45-54
104
55-64
290
65+
361
African American
9
Asian
30
Caucasian
121
Hispanic
51
demographic
index
Has Kids
69
No Kids
167
- $20k
93
$20k-40k
137
$40k-60k
88
$60k-80k
173
$80k-100k
74
$100k-125k
57
$125k +
37
No College
125
College
108
Adv. Degree
33

Understand Bi Mart Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
10.9%
Mon
12.9%
Tue
18.3%
Wed
12.5%
Thu
12.1%
Fri
16.4%
Sat
17.0%

Bi Mart Basket Size

type
index
Urgent Need (1-2 Items)
98
Express Lane (3-10 Items)
131
Fill Up (11-20 Items)
77
Pantry Stocking (21+ Items)
27

Which Retailers are Popular With Bi Mart Shoppers?

retailers
affinity
Winco Foods 18.5x
Safeway 7.6x
Smart & Final 3.5x
Albertsons 3.4x
channels
affinity
Food 1.6x
Pet 1.5x
Mass 1.1x
Club 1.0x

Get More Data

Learn more about Bi Mart shoppers. Contact us to get the latest insights, including:

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Deeper demographic data

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What other retailers do Bi Mart shoppers shop at?

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How do Bi Mart shoppers shop during holidays?

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What items do Bi Mart shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Bi Mart Target Market

Arrow and target

Who actually shops at Bi Mart? Do these shoppers fit the intended target market of Bi Mart?

Thought bubble

What motivates the target market to shop at Bi Mart?

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What other target market should Bi Mart look at?

venn diagram

Which other retailers have a similar target market?

About Our Bi Mart Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.