Bi Mart Shopper Insights

Who shops at Bi Mart?

A Bi Mart shopper is generally median income, Caucasian, and senior age. Bi Mart shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real Bi Mart shoppers.

Bi Mart Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
37.8
Avg Basket Size (units)
5.5
Avg Basket Size ($)
$30.7

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Bi Mart Shopper Demographics

demographic
index
Female
101
Male
91
<24
67
25-34
72
35-44
60
45-54
104
55-64
290
65+
361
African American
9
Asian
30
Caucasian
121
Hispanic
51
demographic
index
Has Kids
69
No Kids
167
- $20k
93
$20k-40k
137
$40k-60k
88
$60k-80k
173
$80k-100k
74
$100k-125k
57
$125k +
37
No College
125
College
108
Adv. Degree
33

Understand Bi Mart Shopper Behavior

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When Do They Shop?

time of day
Sun
10.9%
Mon
12.9%
Tue
18.3%
Wed
12.5%
Thu
12.1%
Fri
16.4%
Sat
17.0%

Bi Mart Basket Size

type
index
Urgent Need (1-2 Items)
98
Express Lane (3-10 Items)
131
Fill Up (11-20 Items)
77
Pantry Stocking (21+ Items)
27

Which Retailers are Popular With Bi Mart Shoppers?

retailers
affinity
Winco Foods 18.5x
Safeway 7.6x
Smart & Final 3.5x
Albertsons 3.4x
channels
affinity
Food 1.6x
Pet 1.5x
Mass 1.1x
Club 1.0x

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Data Highlights

Real Time Shopper and Consumer Data
Daily, Not Quarterly

Get data on yesterday's purchases today.

More Shopping Trips Captured
1 in every 500 Shopping Trips

InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel
The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.