Big Saver Foods Shopper Insights

Who shops at Big Saver Foods?

A Big Saver Foods shopper is generally lower income, Hispanic, and adolescent age. Big Saver Foods shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real Big Saver Foods shoppers.

Big Saver Foods Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
38.6
Avg Basket Size (units)
7.4
Avg Basket Size ($)
$16.44

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Big Saver Foods Shopper Demographics

demographic
index
Female
95
Male
150
<24
363
25-34
145
35-44
79
45-54
72
55-64
56
65+
24
African American
87
Asian
273
Caucasian
15
Hispanic
659
demographic
index
Has Kids
91
No Kids
120
- $20k
201
$20k-40k
224
$40k-60k
92
$60k-80k
121
$80k-100k
18
$100k-125k
15
$125k +
21
No College
137
College
107
Adv. Degree
27

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When Do They Shop?

time of day
Sun
17.5%
Mon
13.9%
Tue
13.3%
Wed
14.4%
Thu
12.7%
Fri
14.1%
Sat
14.1%

Big Saver Foods Basket Size

type
index
Urgent Need (1-2 Items)
71
Express Lane (3-10 Items)
139
Fill Up (11-20 Items)
116
Pantry Stocking (21+ Items)
47

Which Retailers are Popular With Big Saver Foods Shoppers?

retailers
affinity
99 Cents Only 16.9x
Smart & Final 14.0x
Stater Bros. 13.8x
Costco 3.9x
channels
affinity
Club 2.4x
Dollar 1.8x
Food 1.6x
Drug 1.1x

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Data Highlights

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Daily, Not Quarterly

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More Shopping Trips Captured
1 in every 500 Shopping Trips

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Balanced Panel
The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.