Big Star Shopper Insights

Who shops at Big Star?

A Big Star shopper is generally median income, Caucasian, and senior age. Big Star shoppers tend to make larger pantry stocking trips. The sample shopper insights data below comes from receipts of real Big Star shoppers.

Big Star Share of Wallet

We analyzed our users' shopping receipts to generate this sample share of wallet data.

Purchase Cycle (days)
32.0
Avg Basket Size (units)
12.0
Avg Basket Size ($)
$36.41

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Big Star Shopper Demographics

demographic
index
Female
108
Male
28
<24
65
25-34
13
35-44
50
45-54
263
55-64
73
65+
568
African American
24
Asian
2
Caucasian
128
Hispanic
14
demographic
index
Has Kids
40
No Kids
231
- $20k
9
$20k-40k
43
$40k-60k
135
$60k-80k
279
$80k-100k
10
$100k-125k
59
$125k +
58
No College
123
College
41
Adv. Degree
351

Understand Big Star Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
12.9%
Mon
7.3%
Tue
10.4%
Wed
4.9%
Thu
22.2%
Fri
11.6%
Sat
30.6%

Big Star Basket Size

type
index
Urgent Need (1-2 Items)
55
Express Lane (3-10 Items)
112
Fill Up (11-20 Items)
137
Pantry Stocking (21+ Items)
169

Which Retailers are Popular With Big Star Shoppers?

retailers
affinity
Houchens Industries 8.9x
Shell 8.0x
Dollar General 5.8x
Walmart 2.5x
channels
affinity
Dollar 3.8x
Food 1.3x
Pet 1.3x
Gas & Convenience 0.9x

Get More Data

Learn more about Big Star shoppers. Contact us to get the latest insights, including:

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Deeper demographic data

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What other retailers do Big Star shoppers shop at?

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How do Big Star shoppers shop during holidays?

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What items do Big Star shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Big Star Target Market

Arrow and target

Who actually shops at Big Star? Do these shoppers fit the intended target market of Big Star?

Thought bubble

What motivates the target market to shop at Big Star?

magnifying glass

What other target market should Big Star look at?

venn diagram

Which other retailers have a similar target market?

About Our Big Star Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.