Big Star Shopper Insights

Who shops at Big Star?

A Big Star shopper is generally median income, Caucasian, and senior age. Big Star shoppers tend to make larger pantry stocking trips. The sample shopper insights data below comes from receipts of real Big Star shoppers.

Big Star Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
32.0
Avg Basket Size (units)
12.0
Avg Basket Size ($)
$36.41

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Big Star Shopper Demographics

demographic
index
Female
108
Male
28
<24
65
25-34
13
35-44
50
45-54
263
55-64
73
65+
568
African American
24
Asian
2
Caucasian
128
Hispanic
14
demographic
index
Has Kids
40
No Kids
231
- $20k
9
$20k-40k
43
$40k-60k
135
$60k-80k
279
$80k-100k
10
$100k-125k
59
$125k +
58
No College
123
College
41
Adv. Degree
351

Understand Big Star Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
12.9%
Mon
7.3%
Tue
10.4%
Wed
4.9%
Thu
22.2%
Fri
11.6%
Sat
30.6%

Big Star Basket Size

type
index
Urgent Need (1-2 Items)
55
Express Lane (3-10 Items)
112
Fill Up (11-20 Items)
137
Pantry Stocking (21+ Items)
169

Which Retailers are Popular With Big Star Shoppers?

retailers
affinity
Houchens Industries 8.9x
Shell 8.0x
Dollar General 5.8x
Walmart 2.5x
channels
affinity
Dollar 3.8x
Food 1.3x
Pet 1.3x
Gas & Convenience 0.9x

Get Started Today

Measure competitive retailer performance. Learn what your shoppers are doing outside your four walls. Get results immediately after an event or holiday.

Leading Brands and Retailers Rely on InfoScout's Data

Shopper and Consumer Insight Clients

Data Highlights

Real Time Shopper and Consumer Data
Daily, Not Quarterly

Rapid consumer and shopper insights.

More Shopping Trips Captured
1 in every 500 Shopping Trips

InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel
The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.