Big Y Foods Shopper Insights

Who shops at Big Y Foods? A Big Y Foods shopper is generally slightly lower income, Caucasian, and older age. Big Y Foods shoppers tend to make larger pantry stocking trips. The sample shopper insights data below comes from receipts of real Big Y Foods shoppers.

Big Y Foods Share of Wallet

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
25.6
Avg Basket Size (units)
14.1
Avg Basket Size ($)
$41.35

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Big Y Foods Shopper Demographics

demographic
index
Female
94
Male
156
<24
69
25-34
87
35-44
98
45-54
100
55-64
154
65+
126
African American
54
Asian
31
Caucasian
117
Hispanic
51
demographic
index
Has Kids
84
No Kids
135
- $20k
71
$20k-40k
74
$40k-60k
139
$60k-80k
86
$80k-100k
114
$100k-125k
123
$125k +
77
No College
93
College
100
Adv. Degree
110

Understand Big Y Foods Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
18.9%
Mon
12.4%
Tue
13.3%
Wed
11.9%
Thu
11.8%
Fri
14.3%
Sat
17.3%

Big Y Foods Basket Size

type
index
Urgent Need (1-2 Items)
48
Express Lane (3-10 Items)
104
Fill Up (11-20 Items)
148
Pantry Stocking (21+ Items)
204

Which Retailers are Popular With Big Y Foods Shoppers?

retailers
affinity
Price Chopper 12.0x
Ahold 11.3x
BJ's 6.7x
Wakefern 4.8x
channels
affinity
Food 1.9x
Liquor 1.5x
Drug 1.4x
Pet 1.0x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other retailers do Big Y Foods shoppers shop at?

check mark

How do Big Y Foods shoppers shop during holidays?

check mark

What items do Big Y Foods shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Big Y Foods Target Market

Arrow and target

Who actually shops at Big Y Foods? Do these shoppers fit the intended target market of Big Y Foods?

Thought bubble

What motivates the target market to shop at Big Y Foods?

magnifying glass

What other target market should Big Y Foods look at?

venn diagram

Which other retailers have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us