Big Y Foods Shopper Insights

Who shops at Big Y Foods?

A Big Y Foods shopper is generally slightly lower income, Caucasian, and older age. Big Y Foods shoppers tend to make larger pantry stocking trips. The sample shopper insights data below comes from receipts of real Big Y Foods shoppers.

Big Y Foods Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
25.6
Avg Basket Size (units)
14.1
Avg Basket Size ($)
$41.35

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Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Big Y Foods Shopper Demographics

demographic
index
Female
94
Male
156
<24
69
25-34
87
35-44
98
45-54
100
55-64
154
65+
126
African American
54
Asian
31
Caucasian
117
Hispanic
51
demographic
index
Has Kids
84
No Kids
135
- $20k
71
$20k-40k
74
$40k-60k
139
$60k-80k
86
$80k-100k
114
$100k-125k
123
$125k +
77
No College
93
College
100
Adv. Degree
110

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When Do They Shop?

time of day
Sun
18.9%
Mon
12.4%
Tue
13.3%
Wed
11.9%
Thu
11.8%
Fri
14.3%
Sat
17.3%

Big Y Foods Basket Size

type
index
Urgent Need (1-2 Items)
48
Express Lane (3-10 Items)
104
Fill Up (11-20 Items)
148
Pantry Stocking (21+ Items)
204

Which Retailers are Popular With Big Y Foods Shoppers?

retailers
affinity
Price Chopper 12.0x
Ahold 11.3x
BJ's 6.7x
Wakefern 4.8x
channels
affinity
Food 1.9x
Liquor 1.5x
Drug 1.4x
Pet 1.0x

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More Shopping Trips Captured
1 in every 500 Shopping Trips

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The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.