Bill's Food Center Shopper Insights

Who shops at Bill's Food Center?

A Bill's Food Center shopper is generally very high income, Caucasian, and lower middle age. Bill's Food Center shoppers tend to make larger pantry stocking trips. The sample shopper insights data below comes from receipts of real Bill's Food Center shoppers.

Bill's Food Center Share of Wallet

We analyzed our users' shopping receipts to generate this sample share of wallet data.

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
16.0
Avg Basket Size (units)
13.2
Avg Basket Size ($)
$41.82

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Bill's Food Center Shopper Demographics

demographic
index
Female
104
Male
59
<24
2
25-34
26
35-44
162
45-54
134
55-64
2
65+
82
African American
5
Asian
0
Caucasian
131
demographic
index
Has Kids
127
No Kids
42
- $20k
1
$20k-40k
15
$40k-60k
128
$60k-80k
20
$80k-100k
132
$100k-125k
154
$125k +
259
No College
18
College
120
Adv. Degree
100

Understand Bill's Food Center Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
16.9%
Mon
16.4%
Tue
15.2%
Wed
12.8%
Thu
11.6%
Fri
11.3%
Sat
15.8%

Bill's Food Center Basket Size

type
index
Urgent Need (1-2 Items)
38
Express Lane (3-10 Items)
111
Fill Up (11-20 Items)
160
Pantry Stocking (21+ Items)
203

Which Retailers are Popular With Bill's Food Center Shoppers?

retailers
affinity
Hy-Vee 13.4x
SpartanNash 9.7x
Tops 8.5x
Houchens Industries 5.7x
channels
affinity
Gas & Convenience 5.9x
Food 1.4x
Drug 1.4x
Dollar 0.9x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other retailers do Bill's Food Center shoppers shop at?

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How do Bill's Food Center shoppers shop during holidays?

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What items do Bill's Food Center shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Bill's Food Center Target Market

Arrow and target

Who actually shops at Bill's Food Center? Do these shoppers fit the intended target market of Bill's Food Center?

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What motivates the target market to shop at Bill's Food Center?

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What other target market should Bill's Food Center look at?

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Which other retailers have a similar target market?

About Our Bill's Food Center Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.