Bill's Food Center Shopper Insights

Who shops at Bill's Food Center?

A Bill's Food Center shopper is generally very high income, Caucasian, and lower middle age. Bill's Food Center shoppers tend to make larger pantry stocking trips. The sample shopper insights data below comes from receipts of real Bill's Food Center shoppers.

Bill's Food Center Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
16.0
Avg Basket Size (units)
13.2
Avg Basket Size ($)
$41.82

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Bill's Food Center Shopper Demographics

demographic
index
Female
104
Male
59
<24
2
25-34
26
35-44
162
45-54
134
55-64
2
65+
82
African American
5
Asian
0
Caucasian
131
demographic
index
Has Kids
127
No Kids
42
- $20k
1
$20k-40k
15
$40k-60k
128
$60k-80k
20
$80k-100k
132
$100k-125k
154
$125k +
259
No College
18
College
120
Adv. Degree
100

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When Do They Shop?

time of day
Sun
16.9%
Mon
16.4%
Tue
15.2%
Wed
12.8%
Thu
11.6%
Fri
11.3%
Sat
15.8%

Bill's Food Center Basket Size

type
index
Urgent Need (1-2 Items)
38
Express Lane (3-10 Items)
111
Fill Up (11-20 Items)
160
Pantry Stocking (21+ Items)
203

Which Retailers are Popular With Bill's Food Center Shoppers?

retailers
affinity
Hy-Vee 13.4x
SpartanNash 9.7x
Tops 8.5x
Houchens Industries 5.7x
channels
affinity
Gas & Convenience 5.9x
Food 1.4x
Drug 1.4x
Dollar 0.9x

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More Shopping Trips Captured
1 in every 500 Shopping Trips

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The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.