Bills Fresh Market Shopper Insights

Who shops at Bills Fresh Market? A Bills Fresh Market shopper is generally slightly lower income, Caucasian, and lower middle age. Bills Fresh Market shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real Bills Fresh Market shoppers.

Bills Fresh Market Share of Wallet

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
33.1
Avg Basket Size (units)
8.2
Avg Basket Size ($)
$28.2

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Bills Fresh Market Shopper Demographics

demographic
index
Female
110
Male
4
<24
4
25-34
6
35-44
198
45-54
94
55-64
7
65+
21
African American
3
Asian
1
Caucasian
131
demographic
index
Has Kids
117
No Kids
63
- $20k
10
$20k-40k
6
$40k-60k
400
$60k-80k
33
$80k-100k
80
$100k-125k
10
$125k +
23
No College
422
College
28
Adv. Degree
74

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When Do They Shop?

time of day
Sun
18.7%
Mon
11.3%
Tue
11.9%
Wed
13.5%
Thu
14.3%
Fri
14.5%
Sat
15.7%

Bills Fresh Market Basket Size

type
index
Urgent Need (1-2 Items)
69
Express Lane (3-10 Items)
134
Fill Up (11-20 Items)
124
Pantry Stocking (21+ Items)
60

Which Retailers are Popular With Bills Fresh Market Shoppers?

retailers
affinity
Houchens Industries 8.0x
Dollar General 5.9x
Sam's Club 3.2x
Shell 2.8x
channels
affinity
Dollar 3.0x
Food 2.1x
Gas & Convenience 0.6x
Club 0.5x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other retailers do Bills Fresh Market shoppers shop at?

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How do Bills Fresh Market shoppers shop during holidays?

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What items do Bills Fresh Market shoppers buy?

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Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Bills Fresh Market Target Market

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Who actually shops at Bills Fresh Market? Do these shoppers fit the intended target market of Bills Fresh Market?

Thought bubble

What motivates the target market to shop at Bills Fresh Market?

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What other target market should Bills Fresh Market look at?

venn diagram

Which other retailers have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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