Bills Fresh Market Shopper Insights

Who shops at Bills Fresh Market?

A Bills Fresh Market shopper is generally slightly lower income, Caucasian, and lower middle age. Bills Fresh Market shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real Bills Fresh Market shoppers.

Bills Fresh Market Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
33.1
Avg Basket Size (units)
8.2
Avg Basket Size ($)
$28.2

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  • Behavioral data
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Bills Fresh Market Shopper Demographics

demographic
index
Female
110
Male
4
<24
4
25-34
6
35-44
198
45-54
94
55-64
7
65+
21
African American
3
Asian
1
Caucasian
131
demographic
index
Has Kids
117
No Kids
63
- $20k
10
$20k-40k
6
$40k-60k
400
$60k-80k
33
$80k-100k
80
$100k-125k
10
$125k +
23
No College
422
College
28
Adv. Degree
74

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When Do They Shop?

time of day
Sun
18.7%
Mon
11.3%
Tue
11.9%
Wed
13.5%
Thu
14.3%
Fri
14.5%
Sat
15.7%

Bills Fresh Market Basket Size

type
index
Urgent Need (1-2 Items)
69
Express Lane (3-10 Items)
134
Fill Up (11-20 Items)
124
Pantry Stocking (21+ Items)
60

Which Retailers are Popular With Bills Fresh Market Shoppers?

retailers
affinity
Houchens Industries 8.0x
Dollar General 5.9x
Sam's Club 3.2x
Shell 2.8x
channels
affinity
Dollar 3.0x
Food 2.1x
Gas & Convenience 0.6x
Club 0.5x

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Data Highlights

Real Time Shopper and Consumer Data
Daily, Not Quarterly

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More Shopping Trips Captured
1 in every 500 Shopping Trips

InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel
The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.